VIVO
Vivo appoints Virat Kohli as its brand ambassador
Chinese smartphone giant, Vivo, has appointed cricketer Virat Kohli as its brand ambassador. Vivo aims to reach the millennials and technologically driven consumers. It has planned a 360-degree marketing approach that will characterize the company’s association with Kohli. Commenting on the collaboration, Virat Kohli said: “I am really looking forward to this association. As a...
VIVO RETURNS AS TITLE SPONSOR AHEAD OF IPL 2021
IPL chairman Brijesh Patel recently confirmed that VIVO will be reinstated as the title sponsor of the flagship annual T-20 tournament ahead of its 2021 edition. The Indian Premier League and VIVO had suspended their partnership ahead of the 2020 season in the aftermath of the military tensions between India and China because of the...