LaLiga signs new deal with Fanatics

Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later in the summer, before the 2023-24 season gets underway. 

Fans will be able to purchase officially-licensed training apparel and shirts from the league’s first- and second-division teams. The partnership will also include various other aspects, such as ecommerce, licensing, product manufacturing and event retail, including the potential opening of an official LaLiga high street shop. 

Óscar Mayo, Executive Director of LaLiga, said:

“This partnership with Fanatics will bring us even closer to the millions of fans that LaLiga has around the world and allows us to continue to expand our business ecosystem, taking the fan experience to the next level.” 

Matthew Primack, SVP of International Business Affairs and Development at Fanatics, said:

“This launch marks a major milestone for Fanatics with LaLiga becoming our first European football league partnership. We are confident that what we will be offering fans, alongside LaLiga, will break new ground by bringing existing fans to the home of the league and global fans to an official collective destination.  

“Our extensive experience as the official retail and merchandising partner to the major US sports leagues, and many of the world’s leading club and international football teams, made this the natural next step in our continued journey to better serve sport and build a leading global digital sports platform.“