fbpx
Football News Football Sponsorships

LaLiga signs new deal with Fanatics

Aditya Chaudhuri Aditya Chaudhuri

Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later in the summer, before the 2023-24 season gets underway. 

Fans will be able to purchase officially-licensed training apparel and shirts from the league’s first- and second-division teams. The partnership will also include various other aspects, such as ecommerce, licensing, product manufacturing and event retail, including the potential opening of an official LaLiga high street shop. 

Óscar Mayo, Executive Director of LaLiga, said:

This partnership with Fanatics will bring us even closer to the millions of fans that LaLiga has around the world and allows us to continue to expand our business ecosystem, taking the fan experience to the next level.” 

Matthew Primack, SVP of International Business Affairs and Development at Fanatics, said:

This launch marks a major milestone for Fanatics with LaLiga becoming our first European football league partnership. We are confident that what we will be offering fans, alongside LaLiga, will break new ground by bringing existing fans to the home of the league and global fans to an official collective destination.  

Our extensive experience as the official retail and merchandising partner to the major US sports leagues, and many of the world’s leading club and international football teams, made this the natural next step in our continued journey to better serve sport and build a leading global digital sports platform.

LaLiga signs new deal with Fanatics
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Euro 2024 and Copa América 2024 final review

Euro 2024 and Copa América 2024 final review

It was Spain who emerged victorious at UEFA Euro 2024, beating England 2-1 in the final. Meanwhile, Argentina were crowned Copa América champions following their victory over Colombia. In our latest episode, we sat down to discuss these exciting encounters.

Inter Miami teams up with Audi

Inter Miami teams up with Audi

Major League Soccer (MLS) club Inter Miami CF have signed a new partnership with Audi, which will see Audi join as the Official Premium Automotive Partner of the club. The...

Barcelona team up with Figueras Seating

Barcelona team up with Figueras Seating

Multi-year partnership announced Spanish football club FC Barcelona have announced a multi-year partnership agreement with global specialist in fixed and mobile seating solutions, Figueras Seating. The deal will see Figueras...