Football News Football Sponsorships

LaLiga joins forces with SportyBet

Aditya Chaudhuri Aditya Chaudhuri

LaLiga, collectively the top two divisions of Spanish men’s club football, has announced a partnership agreement with online sports betting platform SportyBet, roping it as its Official Betting Partner in Africa.

The deal aims to grow the league in the aforementioned region. SportyBet will accordingly get branding presence during the broadcasts of LaLiga games in Africa via stadium billboards and cam-carpets.

SportyBet will also provide exclusive LaLiga content to the fans in the region, which will include match highlights, interviews, and behind-the-scenes footage. 

Jorge de la Vega, Executive General Manager of LaLiga, said:

Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.

Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, added:

This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.

LaLiga joins forces with SportyBet
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

India vs Bangladesh 1st T20I: Match Preview and Predictions

India vs Bangladesh 1st T20I: Match Preview and Predictions

White ball series gets underway  After an eventful and thrilling red-ball series, team India's new T20 journey post the Sharma-Kohli-Jadeja era kicks off against Bangladesh. Captain Suryakumar Yadav has a...

Top 10 Greatest Players Of All-Time: Atletico Madrid 

Top 10 Greatest Players Of All-Time: SSC Napoli 

SSC Napoli are a club founded in the southern region of Italy in 1926. And over the years, it has been home to some of the most exciting and flamboyant...