LaLiga has signed a partnership agreement with Thmanyah, a Saudi Arabian media company, and Riyadh Season, an annually held winter entertainment event.
The deal will see LaLiga work towards enhancing the broadcast quality of the Saudi Pro League (SPL), of which Thmanyah currently serves as the Exclusive Domestic Broadcaster. LaLiga will help the domestic AV production teams and provide specialised “training programs to develop the capabilities of local production teams, ensuring a gradual and effective transfer of knowledge in the audiovisual field.”
Additionally, LaLiga will work with Saudi Arabian stakeholders to create anti-piracy strategies to safeguard content in Saudi Arabia.
Javier Tebas, President of LaLiga, commented:
“We are pleased to join forces with Riyadh Season and Thmanyah to enhance the audiovisual production standards of the Saudi Pro League—which we have already enjoyed a fruitful collaboration. We are starting from a solid foundation, as the SPL’s audiovisual production is already managed by highly skilled professionals. It will be a pleasure to work alongside them in delivering even more exceptional broadcast experiences. At LALIGA, we are deeply committed to sharing our knowledge and expertise to support the global development of football. This partnership represents an important milestone for Saudi football and its international reach.“
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