Global apparel brand American Eagle has signed a multi-year partnership with Spanish footballer Lamine Yamal, who will join the brand as a Global Ambassador. The five-year partnership will see Yamal headline multiple campaigns for the brand which will include limited-edition product partnerships.
Lamine Yamal, commented,
“I couldn’t be more excited to begin this journey with American Eagle. Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.”
Jennifer Foyle, President – Executive Creative Director, AE & Aerie, added,
“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity. Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom–highlighting our commitment to him, the sport and our customers.”
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