Lamine Yamal: Brand endorsements

This article contains information regarding the brand endorsement deals of Spanish professional footballer Lamine Yamal.

Current endorsements

Adidas

In February 2024, Lamine Yamal signed a long-term endorsement deal with German sportswear giant Adidas.

As part of the deal, the 17-year-old FC Barcelona winger wears shoes from the company’s “X Crazyfast” line. Yamal is also the first player to wear shoes from Lionel Messi’s signature line, “Spark Gen10s”. 

Beats by Dre

In July 2024, American audio products manufacturer Beats by Dre signed roped in Yamal as a brand ambassador.

In December 2024, Yamal gifted players of La Masia, the famed Barça youth academy, around 100 Beats headphones as a Christmas surprise. 

Powerade

In January 2025, The Coca-Cola Company signed a deal with Yamal to endorse its sports hydration drink, Powerade. 

The deal entails Yamal carrying out multiple collaborations to promote the hydration drink, with special focus on social media content creation.

OPPO

In January 2025, Lamine Yamal was roped by Chinese global smartphone manufacturer OPPO as a Global Brand Ambassador.

As per the agreement, Yamal is to highlight OPPO’s “Make Your Moment” mantra and work with the brand on a host of community projects focused on supporting and growing grassroots football around the world. OPPO has also added Yamal’s likeness added to its “AI Studio” platform, which lets fans around the world “become Lamine Yamal’s teammate”.

Also read: FC Barcelona Sponsors 2024/25

Other Collaborations

TwoJeys

Prior to El Clásico in October 2024, Spanish Jewellery brand TwoJeys collaborated with the Barça teenage sensation and provided him custom braces in Blaugrana colours for the game played at the Santiago Bernabéu. The brackets were designed in the TwoJeys signature star motif. 

Yamal wore the braces during the game as well as at the Ballon d’Or gala later, which was held in Paris.