Beverage brand Liquid Death has signed a partnership with the 2023 Las Vegas Grand Prix, joining as an Official Partner of the upcoming race.
The partnership will see Liquid Death’s sparkling, still and flavoured sparkling water be present at the event, with the brand also gaining trackside presence at the race.
Liquid Death will also run the “Death to Plastic” campaign, with its products shaped into recyclable tallboy cans that will contain 20 times more recycled material per container.
Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, commented:
“Both Formula 1 and Las Vegas Grand Prix, Inc. are devoted to sustainability and the use of only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand. We can’t wait for fans to enjoy Liquid Death beverages all weekend long and further our commitment to reducing plastic consumption.“
Mike Cessario, Co-founder & CEO of Liquid Death, said:
“We’re excited to partner up with the debut of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX to bring our Liquid Death brand of humour and healthy beverages to thousands of passionate fans of Formula 1 racing. Through bringing our unique brand of infinitely recyclable tallboy cans of mountain water and flavoured sparkling with agave, we’re adding more laughs, health, and sustainability to an already insanely awesome event.“