Laver Cup ropes in JAB Insurance as Global Sponsor

The Laver Cup has announced a two-year partnership with JAB Insurance, which comes on board as a Global Sponsor and the Official Insurance Sponsor of the tournament.

The partnership, kicking off with the upcoming Laver Cup London 2026, will grant JAB Insurance branding rights. The global insurance arm of Luxembourg-headquartered conglomerate JAB Holding Company will thus be prominently featured throughout the event, including on the trophy-shaped umpire chair. 

The 2026 Laver Cup is scheduled to be held at The O2, London, between September 25 and 27, 2026. 

Steve Zacks, Laver Cup CEO, commented:

“We are excited to welcome JAB Insurance as a sponsor of the Laver Cup.

“JAB Insurance is building a business founded on trust and long-term relationships, values the Laver Cup shares, making this a natural fit.”

Anant Bhalla, Chairman of JAB Insurance, added:

“The Laver Cup celebrates excellence, rich heritage, and the pursuit of the highest standards – principles that strongly resonate with the ethos of JAB Insurance.

“As we make our first investment in global sports sponsorship, we’re proud to partner with an event that has quickly established itself as one of the most distinctive competitions in world sport. It is gratifying to stand alongside a distinguished group of sponsors that both honor tradition and share our commitment to building for the future.”