Lay's ropes in former Indian skipper MS Dhoni as brand ambassador to star in its "No Lay's, No Game!" campaign

Lay’s ropes in MS Dhoni as brand ambassador for “No Lay’s, No Game!” campaign

October 25, 2023

PepsiCo’s potato chips brand Lay’s has announced Mahendra Singh Dhoni as a brand ambassador for its latest ad campaign, titled “No Lay’s, No Game”.

Speaking about the campaign and introducing MS Dhoni as a Lay’s brand ambassador, Saumya Rathor, Category Lead, Lay’s India, said:  

The brand is excited to reunite with MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation.

Expressing his excitement, Dhoni commented: 

I am thrilled to be a part of the Lay’s family once again. Game-watching and Lay’s indeed go hand in hand, and the ‘No Lay’s, No Game’ campaign brilliantly captures the essence of this unique connection.

Vikram Pandey, National Creative Director, Leo Burnett India, added: 

The challenge was how do we get people to stock Lay’s at home for sure. The answer was Dhoni knocking at your door! This candidly captured films takes our international ‘No Lay’s, No Game’ idea forward and playfully reminds audience to stock up Lay’s at home.

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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