News

LeBron James increases equity in Fenway Sports Group

Aditya Chaudhuri Aditya Chaudhuri

Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently signed. 

James and Maverick Carter, James’ business partner, became part of FSG in 2021 after they had increased their stake, owning 1% of the Boston-based group. The new development, which was confirmed by FSG, states that both James and Carter will receive additional equity in FSG.

The agreement also strengthens the business partnership between FSG, LeBron James and private equity firm RedBird Capital. RedBird, led by Gerry Cardinale, bought 10% of Fenway for US$750 million in 2021 to pursue opportunities in sports.

RedBird is also an investor in SpringHill; SpringHill is also a partner in Naomi Osaka’s production company Hana Kuma, in which Fenway recently invested.

Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Kinetica Sports names Jack Grealish as their Global Brand Ambassador

Kinetica Sports names Jack Grealish as their Global Brand Ambassador

News
Neha Johri Neha Johri

England and Manchester City star, Jack Grealish has been named as a Global Brand Ambassador for Irish Nutrition company Kinetica Sports in October 2024.

People's reaction to Hassan Mahmood's fiery delivery.

BAN vs SA | Twitter Reacts to Hasan Mahmud’s Magical Delivery Leaving Markram Speechless and Off-Stump Broken

News
Editorial SportsKhabri Editorial SportsKhabri

For a fast bowler, the sound of a stump breaking instantly ignites excitement among him and his team. This was the case in the first Test between South Africa and...

Romelu Lukaku is now ready to start a new adventure in Italy with Napoli.

Romelu Lukaku's Transfer to Napoli: A New Chapter for the Belgian Striker

News
Editorial SportsKhabri Editorial SportsKhabri

Romelu Lukaku, the powerful Belgian striker, has had a career full of ups and downs. His recent transfer to Napoli marks another significant move, adding a fresh chapter to his...