Leeds United extends Astonish partnership

Premier League club Leeds United has announced a new partnership extension with affordable household and personal care brand Astonish. The partnership extension will see Astonish take on the role of Leeds United’s Secondary Training Wear Partner and they will continue to have their logo present on the back of the Leeds United training kits and also on the team’s pre-match jerseys and the backroom staff training wear worn at Thorp Arch and at Elland Road on match days. Astonish will also have branding internally and externally on the Don Revie North Stand at Elland Road.

Phil Hardman, Partnerships Director at Leeds United, commented,

“Astonish is one of the club’s longest-standing partners, and we are thrilled to renew our partnership with them and continue working alongside their great team. We are all excited to see the 2026/27 season get underway, and especially to see the Astonish branding on the training wear and pre-match jerseys for our players throughout the campaign.”

Howard Moss, owner and CEO of Astonish, added,

“We are delighted to extend our longstanding partnership with Leeds United for further seasons, with the additional players training and pre-match wear assets to go alongside our existing North Stand branding. Having been part of the journey for some 10 years now, the positivity around the club, city and supporters globally, mirrors our own journey and brand ambitions for the future.”