Leeds United FC extend Employment Hero partnership

Leeds United Football Club have announced an extension of their partnership with Employment Hero.

The AI-powered employment platform will thus remain the official HR, payroll and hiring partner of the West Yorkshire club. Employment Hero will also become the first Leeds United partner to have branding rights across the Legends Club located in the East Stand at Elland Road, the Leeds United home ground.

Additionally, Employment Hero and Leeds United will work on various activations and work towards supporting and growing small businesses and the individuals involved with them to help them get through hurdles.

Phil Hardman, Partnerships Director at Leeds United FC, commented:

“The club is thrilled to extend its partnership with Employment Hero for the 2026/27 season, and we are all excited to see the brand take over our popular Legends Club.

“If the club can play a part in supporting small local businesses alongside Employment Hero, then that is something that we will be really proud of, and we look forward to offering them new opportunities and welcoming them all to Elland Road across the upcoming campaign.”

Maisie Goss, UK Vice President of Marketing at Employment Hero, added:

“Leeds has always been a city built on hard work. Whether it’s the people behind a football club or the people running small businesses, success depends on the individuals whose contribution often goes unseen.

“That is why this partnership with Leeds United means so much to us – we are keen to highlight the people who keep Leeds, Yorkshire and the club running.

“By taking over the Legends Club, we’re creating a home for local businesses throughout the season and celebrating those who keep the region thriving.”