Leeds United FC partner with Parimatch

Leeds United Football Club have announced a partnership with sports betting and gaming company Parimatch. 

The Limassol-headquartered global operator comes on board as the Official Sleeve Partner of the Leeds United men’s first team for their matchday shirt. Parimatch will also enjoy a branding presence at Elland Road and Thorp Arch — the team’s home and training ground, respectively — as well as via the club’s media backdrops.

Additionally, the two parties will work on a host of branding activities through innovative partnership activations and digital campaigns, which will feature on their official channels.

Morrie Eisenberg, Chief Business Officer, Leeds United FC, commented:

“We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

Sergey Portnov, CEO, Parimatch, added:

“This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”