This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League season.
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Betting company SBOTOP signed a Principal Sponsorship deal with LUFC in August 2020 in what was considered the largest commercial deal in the club’s history, making SBOTOP the front-of-shirt sponsor on the team’s matchday kits.
The German sportswear giant replaced Kappa as the official kit supplier of the Peacocks ahead of the 2020-21 season (announced in June 2020) on a five-year deal. While the financial details of the deal were not revealed, Leeds United were said to have been dealt a sweeter hand with their return to the Premier League.
The San Francisco, California-based mobile e-commerce platform was announced as LUFC’s official matchday-shirt sleeve sponsor in July 2022. Currently set to run until the end of the 2022-23 season, the agreement covers LUFC’s men’s, women’s and academy teams.
The Bradford-based cleaning products brand has been an Official Partner of the club since August 2018. Apart from branding rights, Astonish also sponsors the West Stand at Elland Road, the club’s home ground.
In July 2022, Astonish was announced as LUFC’s front-of-shirt sponsor for their training wear for the entirety of the 2022-23 season.
Boost is an energy drinks brand based in Thorpe Park, Leeds. In July 2022, LUFC announced Boost Drinks as their first “Gold Tier” Partner, taking their partnership with the drinks brand into a third consecutive year.
The “Gold Tier” partnership entails increased branding exposure for Boost Drinks at Elland Road along with social media activations. Boost’s products are made available at the club’s home ground on matchdays and also across their official retail stores.
The Qingdao-headquartered Chinese electronics brand became an Official Partner of Leeds United in November 2020 in a two-year deal. Apart from branding rights, the deal sees Hisense’s TVs installed at Elland Road and the club’s training ground, Thorp Arch. Leeds United also have an exclusive app available on Hisense’s VIDAA Smart TV platform that contains exclusive content from their in-house video-on-demand channel, LUTV.
The two parties announced a two-year renewal of their partnership in August 2022.
LUFC signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, LUFC offer their fans a chance to obtain Fan Tokens ($LUFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
Transfermate is a Kilkenny, Ireland-based company that provides “global payments infrastructure for banks, fintech and software providers”.
Transfermate was announced as LUFC’s Official FX Partner For the 2022-23 season in December 2022. Apart from branding rights, which include “LED perimeter advertising, digital assets, club hospitality and match day sponsorship”, the deal entails Transfermate serving as the club’s exclusive foreign currency provider, while also working with them on exclusive fan experience opportunities.
The Stoke-on-Trent-based British online betting company also serves as one of Leeds United FC’s Official Partners.
The Leeds-based vehicle solutions service provider has served as the club’s Official Vehicle Partner since June 2021. Apart from branding rights, the deal also sees AMT Auto offer the club its “extensive and broad portfolio” of vehicles.
The London-based health and life insurance and investment company has served as the club’s Official Wellness Partner since September 2020. It also serves as the front-of-shirt sponsor on the matchday kits of the club’s women’s team.
Apart from branding rights, the deal entails collaboration over creative campaigns to promote health and wellbeing. Vitality also works with the club to support increased visibility of the women’s side of the game while inspiring young girls to take to the sport more readily.
The Dutch brewing company has had pouring rights inside Elland Road since 2013. In the 2020-21 season, Heineken released a club-themed beer to celebrate LUFC’s promotion back to the Premier League.
The Malton, North Yorkshire-based zoo and theme park has held a long association LUFC, having been a sponsor of their academy since July 2011.
Over the years, the two parties have worked together over fan engagement activities, with Leeds United fans having been able to avail exclusive offers for Flamingo Land’s offerings.
The Garforth, Leeds-based road and race cars manufacturer also serves as an Official Partner to LUFC.
Based in Leeds, West Yorkshire, BOXT is a smart home and heating systems expert. It was announced as LUFC’s Official Sleeve Sponsor in July 2021 in a deal covering the 2021-22 season. Covering both the men’s and the women’s teams of the club, the deal saw BOXT’s logo feature on the left sleeve of the matchday kits of Leeds’ first teams, academy teams as well as all replica shirts.
BOXT was replaced by Wish as the club’s sleeve sponsor ahead of the 2022-23 season, though it remains listed on the club’s official website as one of their Official Partners.
EA Sports became an Official Partner of the club in October 2020. While EA, via its deal with the Premier League, already holds exclusive rights to feature Leeds United’s licensing (real-life likeness of players, kits and stadium) for its annual FIFA release, the Leeds United partnership is primarily focused on creating fan forward content.
The Uxbridge-based, Mondel?z-owned British confectionery brand became the Official Snacking Partner of the club in October 2020, with the deal focusing on supporting local businesses, community projects and charitable campaigns. Last season, Cadbury even donated its pitchside branding rights at Elland Road to small businesses to help them traverse through the hard times brought upon by the COVID-19 pandemic.
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Slim Chickens is an American multinational fast food chain based out of Fayetteville, Arkansas.
The Leeds-based insurance firm signed a Digital Partnership agreement with LUFC in August 2022, earning LED and big-screen advertising rights at Elland Road.
LC Vehicle Hire is a Leeds-based agency offering commercial vehicles for contract hire, short term rental and sale.
The Pudsey-based roofing contractor also serves as a Gold Digital Partner to Leeds United. In the past, the Group has also sponsored LUFC’s social media infographics while also offering their fans unique matchday opportunities.
Mighty is a producer of vegan, soy- and nuts-free products, offering a range of dairy replacements and protein supplements across the UK.
Based out of Leeds, MPCC is a manufacturer of pump and compressor spare parts and operates in the maritime transportation industry.
Based out of Aberdeen, Scotland, FirstGroup is a private sector provider of public transport solutions in the UK.
LPD Doors is a manufacturer of doors and is based in Leeds.
Towngate is a commercial and industrial properties expert based in Brighouse, West Yorkshire.
Manning Stainton is a real estate agency based in Leeds.
The Leeds-based gate hardware and automation specialist has served Leeds United as a Gold Digital Partner since September 2020.
Based in Sheffield, South Yorkshire, the IPM Group is a facilities management organisation offering services including security, fire protection, IT/telecom support, secure courier and commercial cleaning.
The Leeds-based oud perfumery signed a long-term partnership with Leeds United FC in May 2022.
The Leeds-based waste management services provider has been a long-time partner of Leeds United FC.
The Brighouse, West Yorkshire-based dental clinic has been the Official Dental Partner of Leeds United since 2018, providing dental care and treatment for their players and staff. Town Hall Dental also gets access to the United players and staff for social media content creation.
Tudor Freight is a freight forwarding service based in Horsforth.
Jenkar is an international shipping services provider based in Wakefield, West Yorkshire.
Frank Tucker is a road surfacing contractor based in Bradford, West Yorkshire.
Leeds United signed Yorkshire Cancer Research as their official charity partner ahead of the 2020-21 season in September 2020. The deal sees the club work with the charity to raise cancer awareness and help people in Yorkshire avoid and survive cancer. LUFC players also partake in various rehabilitation sessions.
Pinelap is a garden shed manufacturer based in Bradford, West Yorkshire.
DW is an industrial machinery specialist based in Selby.
The Bradford-based aerodynamics components manufacturer has been a Digital Partner of the club since January 2019.
ADT Flexibles is a 1982-established manufacturer and supplier of industrial rubber and PVC hoses along with associated fittings and couplings. The company is based in Grimsby.
The Leeds-based real estate developer is a Bronze Digital Partner of Leeds United FC. In the past, it has also sponsored the club’s social media infographics
The Leeds-based cybersecurity consultancy company has been a Digital Partner of the club since September 2020.
Vacuum and Pressure is an independent vacuum pump distributor based in Morley, Leeds.
The Leeds-based cyber security firm was announced as LUFC’s Official Cyber Security Partner in October 2020 as part of a multi-year technology agreement.
Apart from branding rights, the deal sees Altinet help the club improve their cyber defences.
Scaffolding company Burflex has been a long-term partner of Leeds United, with the two parties having last officially renewed their partnership in June 2016. The deal provides the firm in-ground branding rights and have its livery displayed on the stadium’s north stand, the Don Revie stand. In the past, Burflex has also worked with the club over the refurbishment of the West Stand at Elland Road.
Fantastic Media is an Internet marketing agency based in Leeds. It has worked with Leeds United FC for nearly a decade now, supporting a number of their departments, including ticketing, conference and events, club communications and retail with creatives and marketing campaigns.
Hilclare is a British lighting solutions provider based in Manchester.
Simpson Packaging is a packaging services provider based in Ossett, West Yorkshire.
County Golf is a golf-focused sports apparel retailer based in Mirfield, West Yorkshire.
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