Under Marcelo Bielsa, Leeds United were a welcome breath of fresh air last season, having returned to the Premier League after a turbulent 16-year exile. Come August, the team would look to continue building upon the good work they have been doing with the Argentine over the past three seasons. Here are their Official Partners and Digital Partners going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Leeds United’s physical and digital assets.
Adidas – The German sportswear giant replaced Kappa as the official kit supplier of the Peacocks ahead of the 2020-21 season in June 2020 on a five-year deal. While the financial details of the deal were not revealed, United are said to have been dealt a sweeter hand with their return to the Premier League.
SBOTOP – Betting company SBOTOP signed a Principal Sponsorship deal with United in August 2020 in what was considered the largest commercial deal in the club’s history, making SBOTOP the front-of-shirt sponsor on the team’s matchday kits.
Clipper Logistics – The Holbeck, Leeds-based retail logistics company first signed with Leeds United as their secondary shirt sponsor in May 2016, becoming the back-of-shirt sponsor on the team’s matchday shirts.
The two-year August 2020 renewal of the deal between the two parties made Clipper the official front-of-shirt sponsor on United’s training kits.
JD Sports – The Bury-based British sports-fashion retail company became the official sleeve sponsor for United’s matchday kits in August 2020. The deal covers both men’s and women’s teams, as well as the adult and junior replica kits.
Skrill – The London-based digital wallet provider became an Official Partner of the club in March 2021. Apart from branding rights, the deal sees Skrill become a live payments option on the club’s online merchandise store and ticketing portal. The two parties are also set to work together on several co-branded content campaigns.
Hisense – The Qingdao-headquartered Chinese electronics brand became an Official Partner of Leeds United in November 2020 in a two-year deal. Apart from branding rights, the deal sees Hisense’s TVs installed at Elland Road and the club’s training ground, Thorp Arch. Leeds United also have an exclusive app available on Hisense’s VIDAA Smart TV platform that contains exclusive content from their in-house video-on-demand channel, LUTV.
TransUnion – The Leeds-headquartered British arm of the Chicago-based company signed a sponsorship deal with Leeds United in July 2019, giving the American consumer credit reporting agency in-ground branding rights at Elland Road, as well as a substantial position on the South Stand inside the stadium. The two parties have also collaborated over finance-oriented education programmes.
Burflex Scaffolding – Scaffolding company Burflex has been a long-term partner of Leeds United, with the two parties having last renewed their partnership in June 2016. The deal provides the firm in-ground branding rights and have its livery displayed on the stadium’s north stand, the Don Revie stand. In the past, Burflex has also worked with the club over the refurbishment of the West Stand at Elland Road.
Astonish Cleaning Products – The Bradford-based cleaning products brand is an Official Partner of the club since August 2018. Apart from branding rights, Astonish also sponsors the West Stand at Elland Road.
Vitality – The London-based innovative health and life insurance and investment company serves as the club’s Official Wellness Partner since September 2020. It also serves as the front-of-shirt sponsor on the matchday kits of the club’s women’s team.
Apart from branding rights, the deal entails collaboration over creative campaigns to promote health and wellbeing. Vitality also works with the club to support increased visibility of the women’s side of the game while inspiring young girls to take to the sport more readily.
Heineken – The Dutch brewing company has had pouring rights inside Elland Road since 2013. Last season, Heineken released a club-themed beer to celebrate United’s promotion back to the Premier League.
Utilita Energy – Utilita Energy is Leeds United’s official energy partner since 2016, and their junior replica shirt sponsor since July 2017. As part of the deal, the British pay-as-you-go energy supplier supports the Leeds United Foundation by donating £2 to the community projects for every junior replica shirt sold.
Yorkshire Cancer Research – Leeds United signed Yorkshire Cancer Research as their official charity partner ahead of the 2020-21 season in September 2020. The deal sees the club work with the charity to raise cancer awareness and help people in Yorkshire avoid and survive cancer. United’s players also partake in various rehabilitation sessions.
Ebuyer – The Howden, East Yorkshire-based British independent technology retailer serves as the Official Electronic Retail Partner to Leeds United since August 2018.
Cadbury – The Uxbridge-based, Mondelēz-owned British confectionery brand became the Official Snacking Partner of the club in October 2020, with the deal focusing on supporting local businesses, community projects and charitable campaigns. Last season, Cadbury even donated its pitchside branding rights at Elland Road to small businesses to help them traverse through the hard times brought upon by the COVID-19 pandemic.
EA Sports – EA Sports became an Official Partner of the club in October 2020. While EA, via its deal with the Premier League, already holds exclusive rights to feature Leeds United’s licensing (real-life likeness of players, kits and stadium) for its annual FIFA release, the Leeds United partnership is primarily focused on creating fan forward content.
Bet365 – The Stoke-on-Trent-based British online betting company also serves as one of Leeds United’s Official Partners.
President Energy – The Leeds-based Latin America-oriented independent oil and gas company serves as the club’s Official International Energy Partner since September 2020. President Energy’s logo makes a special appearance on the ‘Bielsa Bucket’ among other Leeds United assets.
AMT Auto – The Leeds-based vehicle solutions service provider serves as the club’s Official Vehicle Partner since June 2021. Apart from branding rights, the deal also sees AMT Auto offer the club its “extensive and broad portfolio” of vehicles.
BOXT – BOXT is a smart home heating systems expert based in Leeds, West Yorkshire.
Ascensor Digital Agency – Ascensor is a digital agency based in Leeds, West Yorkshire.
IPM Group – Based in Sheffield, South Yorkshire, the IPM Group is a facilities management organisation offering services including security, fire protection, IT/telecom support, secure courier and commercial cleaning.
Parker Engineering – Based in Bradford, West Yorkshire, Parker Engineering is an industrial gearboxes and gearbox reconditioning services provider, with further expertise in other transmission products such as inverters, clutches, clutch/brakes, brakes and couplings.
Age Partnership – The Leeds-based equity release adviser is a Gold Digital Partner of Leeds United since September 2020.
BigChange – The Leeds-based mobile workforce solution provider is a Gold Digital Partner of Leeds United since July 2020.
Ennte – Ennte is a Norwegian security systems supplier based in Rælingen.
Everlast Group – The Pudsey-based roofing contractor also serves as a Gold Digital Partner to Leeds United. In the past, the Group has also sponsored United’s social media infographics while also offering their fans unique matchday opportunities.
LC Vehicle Hire – LC Vehicle Hire is a Leeds-based agency offering commercial vehicles for contract hire, short term rental and sale.
Rolling Center – The Leeds-based gate hardware and automation specialist serve Leeds United as a Gold Digital Partner since September 2020.
Tudor Freight – Tudor Freight is a freight forwarding service based in Horsforth.
Berry’s Jewellers – Berry’s is an 1897-founded jewellery store based in Leeds.
Domino’s Pizza – Domino’s is an American pizza restaurant chain headquartered in Ann Arbor, Michigan. Its UK headquarter is located in Milton Keynes.
Fantastic Media – Fantastic Media is an Internet marketing agency based in Leeds. It has worked with Leeds United for nearly a decade now, supporting a number of their departments, including ticketing, conference and events, club communications and retail with creatives and marketing campaigns.
Manning Stainton – Manning Stainton is a real estate agency based in Leeds.
Town Hall Dental – The Brighouse, West Yorkshire-based dental clinic has been the Official Dental Partner of Leeds United since 2018, providing dental care and treatment for their players and staff. Town Hall Dental also gets access to the United players and staff for social media content creation.
Towngate – Towngate is a commercial and industrial properties expert based in Brighouse, West Yorkshire.
ADT Flexibles – ADT Flexibles is a 1982-established manufacturer and supplier of industrial rubber and PVC hoses along with associated fittings and couplings. The company is based in Grimsby.
Boost Drinks – Boost is an energy drinks brand based in Thorpe Park, Leeds.
DW Forklift Services – DW is an industrial machinery specialist based in Selby.
Erris Homes – The Leeds-based real estate developer is a Bronze Digital Partner of Leeds United. In the past, it has also sponsored United’s social media infographics
HubRx – HubRx is a centralised automated pharmacy based in Leeds.
Maxton Design UK – The Bradford-based aerodynamics components manufacturer has been a Digital Partner of the club since January 2019.
Multiflight – Based at Leeds Bradford Airport in Yeadon, the private aviation company is the Official Flight Partner of the club since May 2018, providing bespoke aircraft charter for the club’s players, management, associates, supporters and families.
Pentest People – The Leeds-based cybersecurity consultancy company has been a Digital Partner of the club since September 2020.
Pinelap Timber Products – Pinelap is a garden shed manufacturer based in Bradford, West Yorkshire.
Techbuyer – The Harrogate-based server, storage and networking equipment specialist has been a Digital Partner of the club since December 2019.
Vacuum and Pressure – Vacuum and Pressure is an independent vacuum pump distributor based in Morley, Leeds.