Football News

Leicester City bring back King Power as Principal Partner

Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team’s Official Principal Partner. 

As per the deal, the King Power logo will return on the front of the Leicester City shirts from the upcoming season. King Power was previously Leicester City’s front-of-shirt sponsor from 2010 to 2021. 

Also read: Leicester City FC 2022-23 Sponsors

Susan Whelan, Chief Executive, Leicester City FC, commented:

Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success. King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter. 

The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club. From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights. I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s Official Principal Partner over the past two seasons. We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.

Aditya Chaudhuri

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

8 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

8 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

16 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

16 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

16 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

17 hours ago