Football News

Leicester City bring back King Power as Principal Partner

Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team’s Official Principal Partner. 

As per the deal, the King Power logo will return on the front of the Leicester City shirts from the upcoming season. King Power was previously Leicester City’s front-of-shirt sponsor from 2010 to 2021. 

Also read: Leicester City FC 2022-23 Sponsors

Susan Whelan, Chief Executive, Leicester City FC, commented:

Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success. King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter. 

The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club. From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights. I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s Official Principal Partner over the past two seasons. We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.

Aditya Chaudhuri

Recent Posts

F1 renews Crypto.com deal

Partnership extended to 2030 Formula One has announced a new partnership extension with Crypto.com, with…

26 mins ago

Sydney Thunders and Swyftx team up

Swyftx joins as Major Partner Big Bash League (BBL) team Sydney Thunder has announced a…

2 days ago

Spurs join forces with Netflix for Squid Game Season 2

New partnership for the launch of upcoming season English football club Tottenham Hotspur has announced…

2 days ago

VCARB signs Isack Hadjar to complete driver lineup

F1 grid complete Visa Cash App Racing Bulls (VCARB) has announced that Red Bull Academy…

2 days ago

Premier League 2024/25: Looking at the surprise packages

The Premier League is one of the most popular football leagues globally, known for its…

3 days ago

Australian Open 2025: Top contenders for Men’s Singles title

As the new tennis season commences, all eyes would be fixated on the first Grand…

3 days ago