Leicester City FC extend Parimatch partnership

Leicester City FC have renewed their partnership with online betting operator Parimatch, which will continue on as the club’s Official Betting Partner.

The partnership extension will see pitch-side LED advertising and branding visibility on interview backdrops at the King Power Stadium (home ground of the Leicester City senior men’s team), as well as club website banners and hospitality sponsorships. 

Harj Hir, Head of Partnerships at Leicester City FC, commented:

“We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them. We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.” 

Filip Pirozenok, Head of Parimatch UK, said:

“We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season. Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”