Lenovo joins forces with FIFA for World Cups

The Fédération Internationale de Football Association (FIFA), the world football-governing body, has roped in multinational tech giant Lenovo as its Official Technology Partner on a long-term deal.

The agreement will cover the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup. Lenovo will integrate its products, services, and solutions across official FIFA events to elevate fan experiences and provide “enhanced analytics”.

Also read: FIFA Partners and Sponsors

Gianni Infantino, President, FIFA, commented:

“At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined help us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.“

Yuanqing Yang, CEO and Chairman, Lenovo, said:

“As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology. Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take centre stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”