Following are the companies and organisations that serve as the Official Sponsors/Partners to the teams competing in Liga Portugal — the premium national men’s football competition in Portugal — and enjoy a strong branding presence across its physical and digital assets.
Main Sponsors
Liga Portugal 1
BetClic
Online betting operator Betclic agreed a deal to become the new title sponsor of Liga Portugal, the country’s top football division, in July 2023.
From the 2023-24 season onwards, the competition will be known as Liga Portugal Betclic. The deal will run through to the end of the 2026-27 campaign.
As per the deal, Betclic will also roll out a series of activations to connect with fans throughout the course of the partnership.
Liga Portugal 2
Meu Super
Liga Portugal and Meu Super, a supermarket brand of the retail leader MC, signed a partnership agreement in July 2024 that grants it the status of Naming Sponsor for Liga Portugal 2, which will be renamed “Liga Portugal Meu Super.”
The agreement will bring greater vitality, excitement, and innovation to the competition, strengthening the connection with fans – one of Liga Portugal’s main objectives. The intention is to place fans at the center of this partnership, recognising their decisive role in professional football.
Allianz Cup
Allianz
Allianz, the world’s largest insurance company and the largest financial services company in Europe, and Liga Portugal signed a multi-year naming rights partnership deal in June 2018, becoming the naming rights partner of the domestic league cup.
The two parties last renewed their partnership agreement in 2023.
Official Sponsors
Abanca
Abanca is a Spanish credit and savings institution created in 2011. Abanca has been serving as an official sponsor to the Liga Portugal for a very long time.
The deal grants Abanca branding rights both on-ground and across the league’s digital platforms.
Puma
German athleticwear and sports apparel giant Puma first came on-board as an official match ball sponsor to the Liga Portugal in June 2023 after agreeing on a multi-year sponsorship and licensing deal.
Continente
Continente, the largest retailer in Portugal, and Liga Portugal announced a multi-year partnership agreement in August 2023.
As part of the multi-year deal, fans will be able to buy tickets to Liga Portugal games from Continente outlets until 2027.
Official Partners
Super Bock
Super Bock Group is a brewing company, headquartered in Leça do Bailio (Matosinhos), in the metropolitan area of Porto, Portugal. Since 2018, it has been acting as an official partner to Liga Portugal and several clubs across the league.
Kinto
Established in 1972, Kinto started out as a wholesaler of tableware in Shiga, Japan, before branching out to several countries across Asia and Europe. It currently serves as an official partner to Liga Portugal.
Solinca
Portuguese health & fitness club chain Solinca serves as an Official Partner to Liga Portuguesa de Futebol Profissional (LPFP) – the governing body responsible for organising Primeira Liga – since September 2020.
The deal sees LPFP and Solinca create co-branded content to promote a healthy, physically active lifestyle. LPFP’s professional referees are also granted access to Solinca’s facilities under the deal, with the latter enjoying a strong branding presence across the league’s digital and physical assets.
Under Blue
The Portuguese fashion brand also serves as an Official Partner to Primeira Liga. The partnership grants Under Blue branding rights across the league’s digital and physical assets.
Domino’s Pizza
Domino’s Pizza is an American multinational pizza restaurant chain founded in 1960. Over the years, the pizza restaurant chain has partnered with and sponsored many leagues and clubs across the globe. Ahead of the 2024/25 season, Domino’s joined forces with Liga Portugal to become an official partner for the season.
Skoiy
Based in Braga, Portugal, Skoiy is an integrated media platform that streamlined and simplifies the management, distribution and monetisation of online content across multiple independent platforms. It currently serves as an official partner to Liga Portugal.
Leroy Merlin
Owned by the Mulliez family, Leroy Merlin is a French-headquartered home improvement and gardening retailer serving several countries in Europe, Asia, South America, and Africa.
Official Suppliers
Cision
Incorporated in the Cayman Islands and headquartered in Chicago, Illinois, Cision is a public relations and earned media software company and services provider that serves as an Official Supplier to Primeira Liga.
wtvision
Mediapro-owned broadcasting solutions provider wTVision also serves as an Official Supplier to Primeira Liga. wTVision helps with the LPFP with its broadcast of Primeira Liga’s matches.
EY
The London-based private accounting firm also serves as an Official Supplier to Primeira Liga. EY helps the league with the business side of things.
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