Limca Sportz, a sports beverage brand, and Hockey India have agreed to work together as sponsors for the upcoming competition.
As part of the agreement, the company will be the official beverage sponsor of the FIH Odisha Hockey Men’s World Cup 2023, which will run from January 13, 2023 to January 29, 2023.
All Coca-Cola beverages will be provided to all players, staff members, coaches, dignitaries, officials, VIPs, and others at both sites as part of this partnership by Limca Sportz, a product of The Coca-Cola Company.
Commenting on the deal, Hockey India, President, Padma Shri Dr. Dilip Tirkey, said:
“We are pleased to have Limca Sportz as our official beverage partner for the FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar – Rourkela. We look forward to working together with Limca Sportz and establishing a fruitful partnership.“
Karthik Subramanium, Director, Hydration Category, Coca-Cola India, also said:
“It is a privilege for us to be associated with Hockey India for the biggest tournament of the year – the FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar – Rourkela. Hockey is a sport that runs deep in the veins of all the Indians, and we are honoured to be a part of another chapter of the sport’s glorious history.”
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