Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.
The partnership will see Liverpool and Interwetten work on the development of a joint entertainment programme which will work towards putting the fans at the core of each activation. Additionally, the partnership will also include various offline promotions and content on Liverpool’s digital platforms in-market.
Ben Latty, Liverpool FC Commercial Director, commented, said:
“We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
Stefan Sulzbacher, Speaker of the Board at Interwetten, added:
“As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation.
“It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.”
Liverpool joins Interwetten’s impressive sponsorship portfolio, which currently includes the National Hockey League (NHL), the European Darts Tour (PDC), the German Ski Association (DSV) and the Austrian Ski Federation (ÖSV).