Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.
The partnership will see Liverpool and Interwetten work on the development of a joint entertainment programme which will work towards putting the fans at the core of each activation. Additionally, the partnership will also include various offline promotions and content on Liverpool’s digital platforms in-market.
Ben Latty, Liverpool FC Commercial Director, commented, said:
“We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
Stefan Sulzbacher, Speaker of the Board at Interwetten, added:
“As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation.
“It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.”
Liverpool joins Interwetten’s impressive sponsorship portfolio, which currently includes the National Hockey League (NHL), the European Darts Tour (PDC), the German Ski Association (DSV) and the Austrian Ski Federation (ÖSV).
Welsh football club Wrexham AFC have announced a new multi-year partnership with match-worn and signed…
Indian Premier League (IPL) franchise Lucknow Super Giants have announced a new multi-year partnership with…
The Audi Formula One Team, who will join the Formula One grid from the 2026…
India had the ODI series against South Africa at home in their hands, especially after…
After an incredible start to the Ashes 2025/26 series which saw hosts Australia stomp England…
Italian Formula One team Visa Cash App Racing Bulls (VCARB) have announced that British driver…