Categories: News

Liverpool FC expand AXA deal

Liverpool Football Club have expanded their partnership deal with French multinational insurance company AXA, which sees the latter acquire the naming rights to the Liverpool senior women’s team’s training centre at Melwood. 

The AXA Melwood Training Centre supports on- and off-pitch training along with supporting player rehabs, hosting team meetings, press conferences and more. The partnership grows AXA’s commitment to Liverpool FC; the French company has been a partner of the club’s senior men’s team since 2018. 

Ben Latty, Commercial Director at Liverpool Football Club, commented:

It’s fantastic to see our partnership with AXA expand to show their commitment to both the women’s team and the men’s team, which aligns with the ‘One Club’ approach we have here at LFC. We are delighted that AXA have taken this opportunity to further their relationship with the club and it comes at an exciting time for our women’s team in their fantastic new home at the AXA Melwood Training Centre.

Virginie Berçot, Global Brand Director at AXA, added:

This is a great opportunity to further our journey with Liverpool Football Club.In a world where women do not always benefit from the same conditions as men in sports, we are delighted to continue supporting and empowering female athletes. By inaugurating the new AXA Melwood Training Centre, we are proud to enable the LFC women’s team to keep playing at the top of their game. At AXA, we believe that being a woman shouldn’t be a risk in every aspect of life from health to business, including sports. This training centre is further proof of our commitment towards women.

Staff

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

14 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

15 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

19 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

2 days ago