Liverpool FC partner with Husqvarna

Liverpool Football Club (LFC) have announced a multi-year global partnership agreement with smart mowing and robotic tech brand Husqvarna, which thus becomes the Official Groundskeeping Partner of the club. 

The deal will see Liverpool FC use Husqvarna’s equipment and innovative solutions, which will be integrated into the club’s groundskeeping team’s daily routines and pitch upkeep.

The Merseyside club have already been using Husqvarna robotic mowers at their home ground, Anfield, the AXA Training Centre, and the AXA Melwood Training Centre since 2021.

Also read: Liverpool FC Sponsors 2023–24

Ben Latty, Chief Commercial Officer at LFC, commented:

“We are thrilled to announce this partnership between Liverpool FC and Husqvarna, two premium market leaders united by their shared values and innovative approach. We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch. Husqvarna’s reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards.“

Yvette Henshall-Bell, President Europe, Forest and Garden Division at Husqvarna, added:

“We are incredibly excited about the partnership with Liverpool Football Club: a globally recognised and prestigious institution that also shares our values, innovative approach and commitment to sustainability. It is truly a perfect match! Together, we bring unparalleled experiences to fans and customers worldwide and we look forward to achieving great things on and off the field.”