Liverpool FC renew Wasabi partnership

Liverpool Football Club (LFC) have announced an extension of their partnership with cloud storage company Wasabi Technologies, which will thus remain their Official Cloud Storage Partner.

The extension will see Wasabi “power the next phase of LFC’s global content strategy” through its media storage service AiR, which will allow the club to improve their overall fan experience capabilities globally.

Additionally, Liverpool and Wasabi will work on various content initiatives, with Wasabi set to help the Merseyside club “create, store, find and publish content faster, helping to deliver rapid match and social output and serve its global fan base with richer, more dynamic storytelling.”

Kate Theobald, Commercial Director at Liverpool FC, commented:

“We’re delighted to renew our global partnership with Wasabi, whose technology helps LFC better connect with supporters around the world in new and meaningful ways. Wasabi has been a trailblazer in cloud storage and AI-driven tagging, recognising the potential of technology-driven impact in the global sports industry. Their support has helped us extend the LFC brand into new audiences and communities, while reinforcing our position as a forward-thinking club that embraces innovation to enhance the fan experience. This renewal is a testament to the strength of our collaboration, and we’re excited to build on that success together.”

Michael Welts, Chief Marketing Officer at Wasabi Technologies, said:

“Football is a game about pace on and off the pitch, and Liverpool FC is setting the standard for digital fan engagement globally. By utilising Wasabi hot cloud storage, LFC is rapidly unlocking the full value of its modern and historic content and connecting with fans anywhere in the world. Partnering with one of sport’s most iconic organisations has elevated our brand awareness across LFC’s key markets while opening new business opportunities through the club’s engagement with hundreds of technology partners across industry events, digital campaigns and community initiatives.”