Football Australia signs new deal with Coca-Cola ahead of FIFA World Cup 2026

Football Australia has announced a new two-year partnership agreement with global beverage brand Coca-Cola, who will join as an Official Supplier of the Australian senior men’s and women’s national teams. The partnership will cover the upcoming FIFA World Cup 2026 and the FIFA Women’s World Cup 2027 and Coca-Cola working with the Australian teams on two national campaigns during the timeframe of the two World Cups. 

The partnership will kick off with the 2026 campaign that will feature limited edition Coca-Cola Classic and Coca-Cola Zero 10-pack cans featuring Australian players Nestory Irankunda, Mathew Ryan, Jordy Bos, and Cameron Burgess.

Martin Kugeler, Chief Executive Officer, Football Australia, said,

“Football Australia is proud to welcome Coca-Cola as an Official Supplier of our national teams, starting an exciting new chapter with one of the world’s most iconic brands. This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country. The upcoming FIFA World Cup 2026represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.

‘As part of Football Australia’s long-term strategy, we will continue to align with premium brands, such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians. We look forward to working closely with Coca-Cola to deliver impactful campaigns that celebrate our players and inspire fans nationwide, as we also build towards the FIFA Women’s World Cup 2027 with the CommBank Matildas.”

Orlando Rodriguez, Managing Director, Coca-Cola Europacific Partners, added,

“For nearly 90 years, Coca?Cola has been part of the fabric of Australian life – bringing people together through shared moments. Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”