Liverpool FC ink deal with UPS

Liverpool Football Club (LFC) have signed a multi-year partnership deal with the American logistics and supply chain management company UPS.

The American firm thus becomes the English professional football club’s first-ever Official Global Logistics and Shipping Partner.  

The partnership is expected to boost Liverpool FC’s retail and e-commerce operations, allowing Reds fans to get their hands on merchandise quicker and more efficiently.

Also read: Liverpool FC Sponsors 2023–24

LFC and UPS will also team up to provide unique opportunities and experiences and drive engagement and positive impact for Reds fans, UPS customers and employees.

Speaking on the collaboration, Ben Latty, commercial director at Liverpool FC, said: 

“We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations.

“We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

Kevin Warren, Chief Marketing and Customer Experience Officer at UPS, said:

“We’re proud to be the official logistics sponsor of Liverpool Football Club. Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”