Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of Los Angeles Football Club, commonly referred to as Los Angeles FC or LAFC, as their official sponsors and partners for the 2025 Major League Soccer season.
Bank of Montreal, a Canadian multinational investment banking and financial services organisation, partnered with Los Angeles FC in February 2024.
As per the multi-year deal, BMO acts as the Official Jersey Sponsor, while also holding the naming rights to the LAFC home ground, which is thus called BMO Stadium.
BMO’s logo also features on the front of the LAFC matchday shirts, and the bank has also provided financial assistance in the state of California to help the local community.
DoorDash, an American online delivery platform for food and groceries, announced a partnership with LAFC in February 2024. It thus joined the club’s Golden Boot Club tier and became their On-Demand Delivery Platform of the club.
As per the deal, DoorDash enjoys prominent brand visibility on the club’s digital and social platforms and receives exclusive access and experiences.
The two also collaborate on community-focused initiatives, like food drives. DoorDash is part of the “Goals that Give” initiative, through which it pledges to donate a 1,000 meals per goal scored during the MLS regular season to the LA Regional Food Bank, amounting to approximately US$50,000 to help serve the people suffering from food insecurity.
In March 2020, Los Angeles FC announced a partnership with American automaker Ford, bringing it on board as their Official Domestic Automobile Partner.
As part of the partnership, Ford enjoys a branding presence at BMO Stadium on matchdays, also hosting pre-match activations at the venue. Vehicle showcases are also part of the agreement.
Headquartered in Oakland, California, Kaiser Permanente is an American healthcare company. It has been a long-standing partner of LAFC since 2017.
LAFC and Kaiser Permanente have helped build futsal courts in Southern California since 2018, having also collaborated with US Soccer and Adidas. They also work together to promote healthy living by providing access to fitness opportunities.
1800 Tequila thus provides LAFC fans “first-class access to exciting experiences and sweepstakes opportunities, such as player meet-and-greets, an owner and coach Q&A, private stadium tours and autographed memorabilia.” 1800 Tequila also has promotional rights at BMO Stadium and enjoys brand visibility at its “Sunset Deck”. Further branding rights include visibility via pitch-side LED boards.
Dutch brewing giant Heineken has had in place a founding Golden Boot partnership with LAFC since 2017, when the club came into being. It serves as the Official Domestic and Import Beer of the club.
In 2023, the two parties renewed their partnership. Heineken thus also became the presenting partner of all official LAFC away game watch parties for local bar partners. Heineken also serves as the presenting partner of the man-of-the-match awards, the picks for which are chosen by the fans at BMO Stadium.
As part of the agreement, Pepsi serves as the official carbonated soft drink, water, and energy partner of the club, with its products enjoying a prominent presence at BMO Stadium.
Pepsi also works with the club on several community-driven initiatives in the Southern California region. These include pitch creation and restoration, distribution of football kits to local families, and promotion of racial equality in the region.
Japanese automaker Toyota has been a Golden Boot member of LAFC since 2018.
The two parties renewed their partnership in March 2023, which also gave Toyota several entitlement rights at the club. Toyota acquired space inside BMO Stadium, at the North End Terrace, providing fans with an “immersive” brand experience.
Community-focused programmes and initiatives are also part of the agreement, including Toyota serving as the presenting partner of the “LAFC Street Team”.
Early Warning Services-owned brand Zelle is a payment solutions provider. It signed a partnership agreement with LAFC in May 2024, coming on board as their official peer-to-peer payment provider.
As a Golden Boot partner, Zelle enjoys exclusive access to the club along with prominent visibility rights at BMO Stadium. Zelle also serves as the presenting partner of “LAFC Gold”, the club’s loyalty programme.
ABM was initially involved in the engineering services needed for the construction of BMO Stadium and later on also acquired the housekeeping and maintenance services rights as well.
As per the agreement, ABM also supports the club’s sustainability goals, having launched the “ABM GreenCare” programme for sustainable waste management.
LAFC has German sporting goods giant Adidas as a Marketing Partner and the official kit supplier since 2018.
As part of the deal, Adidas supplies the club with matchday kits, training kits, and accessories for team and staff.
In August 2020, the club collaborated with Adidas Originals to launch co-branded limited-edition sneakers called the “HeartofGold Samba” and the “StreetByStreet Samba” to honour the city of LA.
As part of the agreement, Allied Universal provides event services such as staffing, security, and consulting to the club. It also manages events for LAFC, Angel City FC, and music events at BMO Stadium.
AON is a global professional services provider that specialises in a range of risk mitigation products.
Sourced from all over the world, Archer Roose is a luxury canned wine brand. In February 2024, LAFC announced Archer Roose as their official canned wine partner.
As per the agreement, the two parties collaborate on various initiatives, including sustainability, women empowerment, and community work.
As per the agreement, Bandai Namco operates Level Up by Bandai Namco, an entertainment and arcade destination, inside The Fields LA at BMO Stadium
BDA provides brand activation strategies and promotional merchandise curation to LAFC as part of its Marketing Partnership agreement with the club.
Bushmills is an Irish whiskey brand based out of County Antrim, Northern Ireland.
In May 2021, LAFC partnered with the law offices of Jacob Emrani, commonly known as “Call Jacob”.
As per the deal, “Call Jacob” serves as the Official Law Firm Partner of the club. The practice is owned by lawyer Jacob Emrani, and his law offices assist the club in legal matters. Matchday activations, sweepstakes, in-stadium fan engagement, and co-branded content are also part of the agreement.
Diageo-owned flavoured rum brand Captain Morgan partnered with LAFC in February 2020. A few months later, after the outbreak of the COVID pandemic, it worked with the club’s charity arm, the LAFC Foundation, initially providing a donation of US$50,000 to its Black & Gold Community Fund to help the local communities.
LAFC and food company CAULIPOWER first partnered in June 2024.
As part of the deal, CAULIPOWER enjoys a concessions stand at BMO Stadium (CAULIPOWER Corner), where it offers its gluten-free products. The two parties also collaborate on brand activations and promotions, offering fans discount coupons from time to time.
California-based multinational energy corporation Chevron has been a long-standing partner of LAFC since 2018.
The collaboration has resulted in several community-related initiatives, such as the refurbishment of six futsal courts and equipment donations to Southern California-based schools and parks.
In February 2024, the two parties signed a three-year extension agreement. Chevron thus became the presenting partner of two football pitch refurbishments in the Southern California region.
The South Californian division of the nationwide chain of fast-food restaurants also has in place a marketing partnership agreement with LAFC. The two also collaborate on promotional offers to drive brand activation and fan engagement.
Based in New York, Clear advertises itself as a “security identity company”. It serves as the official safety partner of LAFC.
The company has assisted the club with security at BMO Stadium via a touchless biometric ticketing system. In July 2020, both parties teamed up to provide co-branded face masks and hand sanitiser packets to all the LAFC guests, supporters, and staff entering the stadium amid the COVID-19 pandemic.
Procter & Gamble-owned toothpaste brand Crest partnered with LAFC in April 2024.
As part of their brand activation strategy, the two have collaborated on a “Smile Cam” at BMO Stadium to capture the smiling fans on the video boards.
Dawn is a Procter & Gamble-owned dish soap brand that is listed on the official LAFC website as a Marketing Partner of the club.
As part of the agreement, the two parties collaborate on brand activation and fan engagement initiatives.
Extra Mile is a convenience store chain, a joint-venture by Chevron and Jackson Food Stores.
In April 2020, Smithfield Foods-owned brand Farmer John announced a multi-year partnership with LAFC, coming on board as their Official Packaged Meat Partner.
As per the deal, Farmer John collaborates with the club on community-driven campaigns, like “L.A. Familia”, which is aimed at improving the lives of the people in the neighbourhoods. Farmer John also serves as a community engagement associate partner for some LAFC community initiatives.
Headquartered in Philadelphia, Pennsylvania, Five Below is a lifestyle retail brand that offers a wide range of items like décor, sports gear, tech accessories, party supplies, and crafts.
Five Below signed a partnership agreement with LAFC in May 2024, coming on board as an official partner of the club.
Golden Road Brewing is a LA-based beer brand found in 2011. It also serves an official partner of Los Angeles FC.
Boston-based pickle brand Grillo’s partnered with LAFC in 2023.
As per the partnership, Grillo’s products are made available at BMO Stadium, with the brand also enjoying visibility across the club’s official social and digital platforms.
Grant Thornton is a London-based global network of professional services, involving consulting and auditing services.
Guayakí is a manufacturer of yerba mate, a traditional South American beverage that is a natural coffee substitute made from the leaves of an evergreen plant. It became an official partner of LAFC in September 2024, having signed a three-year deal.
As part of the deal, Guayakí offers yerba mate to LAFC players and staff, while also enjoying a presence at BMO Stadium.
As per the agreement, King’s Hawaiian features a grill at BMO Stadium, offering various food items to LAFC fans on matchdays.
Lexus was announced as Los Angeles FC’s Official Luxury Vehicle Partner in May 2022.
As part of the deal, Lexus holds the naming rights to one of the premium seating areas at BMO Stadium, which is thus called the Lexus Field Club.
In February 2025, the Los Angeles County Department of Mental Health (LACDMH) collaborated with LAFC to raise awareness and provide mental health resources and access to people in LA.
As part of this initiative, the LACDMH makes resources available to fans at LAFC Fan Fests, while also working with the club as a supporting partner of mental health–related efforts and events, including Mental Health Awareness Month in May.
Melissa’s Produce, a Vernon, California–based food service company, has had a partnership agreement in place with LAFC since 2021.
As part of the deal, Melissa’s Produce provides fresh vegetables and fruits to the club and has been integrated into the concessions and food stalls at BMO Stadium.
US mobile network Metro by T-Mobile became the Official Wireless Partner of the club in June 2023.
As part of the agreement, Metro serves as the presenting sponsor of the LAFC player escort programme and offers front-row or field-side upgrade on tickets for children. The brand also collaborates with the club on co-branded content, community initiatives, and player visits to its stores for promotion.
Northgate Market, or Northgate González Market, is a family-owned supermarket chain in Southern California that specialises in fresh and prepared foods and particularly sells Latin American groceries.
In March 2023, Northgate Market was announced as an official partner of LAFC.
As per the deal, Northgate Market occupies the South Side Market at BMO Stadium — thusly called the North Market Mercadito — at all LAFC home games and events.
Ontario International Airport was announced as the Official Airport of LAFC in May 2024.
According to the partnership, the airport offers several promotional offers, including a loyalty programme, ticket giveaways, co-branded merchandise, and signed memorabilia. Its branding also features on the pitch-side LED boards at BMO Stadium during LAFC home games.
LAFC announced American snack brand Our Home as their Official Snack Partner in May 2024.
As per the agreement, Our Home’s various snacks are made available at BMO Stadium. In addition, Our Home supports the club’s community-driven initiatives.
Pacific Office Automation (POA) is an office management solutions company that provides office equipment and technology for workplaces.
California-based lifestyle retail brand Pacsun has had a partnership in place with LAFC since 2023.
The two parties collaborated on a co-branded apparel collection in 2023 and 2024. The collection was made available for sale at Pacsun retail outlets and the LAFC HQ at BMO Stadium. The two parties have also continued to support the Bresee Youth Center, providing LA students with the necessary apparel and school supplies.
Paycom is the official HR Partner of Los Angeles FC.
Paycom is a service-based company that provides HR solutions and online payroll services to small and big businesses, helping them manage the entire employment life cycle.
Cincinnati, Ohio–headquartered American consumer goods corporation P&G has a partnership agreement in place with Major League Soccer, which extends to LAFC.
As per the agreement, Planet Fitness serves as the club’s Official Fitness Club. The partnership was kicked off with an offer that allowed LAFC fans to visit any Planet Fitness centre and join for US$1.
Punk Bunny Coffee was founded by popular American music band Green Day. LAFC announced a partnership with Punk Bunny Coffee in September 2024.
As part of the deal, Punk Bunny Coffee serves as the official coffee of LAFC and is available to the fans at BMO Stadium.
Rockstar Energy Drink signed a multi-year partnership agreement with LAFC in June 2021.
As part of the deal, Rockstar Energy Drink carries out brand activations at LAFC home games. In-store and point-of-purchase (POP) promotions, custom product packaging, digital campaigns, and outreach initiatives with local sports and lifestyle influencers are also part of the agreement.
In February 2022, Rockstar Energy Drink became the Official Training Kit Partner of the club for the 2022 MLS season, with the brand’s logo featuring on the front of the LAFC training shirts.
Rockstar Energy Drink remains available for sale at BMO Stadium.
Southern California-based Rockview Family Farms is also an official partner of LAFC and is supporting their academy side during the 2025/26 MLS NEXT season.
In February 2025, LAFC signed a multi-year partnership agreement with SAS, a global data and AI technology company.
The partnership involves usage of data analytics and AI to improve player performances and enhance fan engagement and experience at BMO Stadium. LAFC employs the SAS Viya data and AI platform and SAS Customer Intelligence 360 to achieve their goals.
Sherwin-Williams is a paint and coating solutions company based in Cleveland, Ohio.
The partnership is aimed at enhancing fan experience at BMO Stadium by improving the payment technology, thereby enabling a seamless experience.
In May 2022, California-based Stater Bros Markets partnered with LAFC, coming on board as an official partner.
Stater Bros thus enjoys brand visibility on the signage boards at BMO Stadium. The partnership also entails in-store activations and offers for LAFC fans. Stater Bros Markets also sponsored the 2025 LAFC Youth Camps.
The two parties also collaborated to design and create an exclusive co-branded workwear collection for the LAFC Fans.
The German workwear leader also acted as the presenting partner of the May 29 match vs. Minnesota at BMO Stadium and also became “the first Club partner to be prominently positioned on the home team benches, as well as serve as the presenting partner of LAFC pre-game arrivals.”
Three Olives Vodka is a Vodka Brand from United Kingdom. It is owned and distributed by Proximo Spirits.
As part of the deal, the Banc of California Stadium (now called the BMO Stadium) will have Ticketmaster Presence, a special venue control and fan experience platform that will help the club and fans in improving the experience.
In July 2020, LAFC signed a multi-year partnership with Truly Hard Seltzer.
As per the deal, Truly Hard Seltzer became the Official Hard Seltzer of the club. The brand’s logo will also feature on the front and the back of the LAFC shorts for the MLS is Back tournament.
Twisted Tea is a hard iced tea brand produced by the Boston Beer Company. The tea is made with real brewed tea and alcohol from malted barley and it is a non-carbonated beverage with a lemon flavor.
Launched in 2001, the brand offers various flavors of Hard Iced tea like original and lemon.
University of Phoenix and LAFC have come together to for promoting community-driven initiatives like books donation and honouring teachers in Los Angeles.
The two parties collaborated to honour the role of educators in the LA area.
Voodoo Ranger is a brand of craft beer and hard tea produced by the New Belgium Brewing Company. The craft beer comes in several flavours. Voodoo rangers also comes in a variety of India Pale Ale (IPA) like the original IPA, Imperial IPA, Juice Force, Tropic Force, and Atomic Citrus.
Waxie Sanitary Supply is owned by the BradyPlus company and delivers sanitary solutions for various market sectors.
The San Manuel Resorts and Casino were announced as a partner of LAFC for the 2018 MLS Season.
As part of the deal, the Casino was involved in various activities associated with the club like “sponsor the City View Club presented by San Manuel Casino, a private club and loge box seating area with beautiful views of Downtown Los Angeles.”
San Manuel Casino was also the presenting partner of the post-game highlights called the “Thrill of the Match” broadcasts.
There has been no news of a renewal between the two parties but the brand remains as a partner on the club’s official website.
In Mar 2024, LAFC announced a partnership with dog toy and lifestyle brand Zippy Paws.
Zippy Paws was designated as the club’s Official Dog Toy Partner in a three-year partnership.
Zippy Paws will collaborate with the club on marketing and community initiatives. Zippy Paws was also the presenting partner of the LAFC’s match against the Colorado Rapids on June 29, 2024. The fans also received co-branded LAFC x Zippy Paws items.
710 AM was renewed as the radio broadcast partner of LAFC in 2020.
“The number one sports station in Southern California, 710 AM ESPN, features LAFC matches and additional weekly LAFC programming including the MAK Show starring MLS All-Star midfielder Mark-Anthony Kaye, along with the leading sports talk shows in Los Angeles as well as Lakers, Rams and Angels games.”
980 AM is the Spanish Broadcast channel that will broadcast all LAFC matches in Spanish language along with a 30-minute pre-game and post-game show.
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