Los Angeles FC 2025/26 Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Major League Soccer (MLS) club Los Angeles FC (LAFC) as their sponsors and partners for the 2025/26 season.
Golden Boot Partners
BMO
As part of the multi-year deal, the bank became the ‘Official Jersey Sponsor’ and also acquired the naming rights to the home stadium which is now called the BMO Stadium.
BMO’s logo will feature on the front-of-the-shirt of the club’s primary and secondary matchday jerseys.
“BMO will continue to support fans of LAFC and the community as the Official Bank of LAFC, and BMO Stadium will continue to be the home of LAFC in the heart of Los Angeles.”
BMO has also provided financial assistance in the California state to help the community in the area.
DoorDash
As part of the deal, DoorDash joined the club’s Golden Boot Partnership and became the On-Demand Delivery Platform of the club.
Being part of the Golden Boot Platform level, the brand will have prominent visibility on the club’s digital and social platforms and receive exclusive access and experiences.
“As part of the multi-year Golden Boot partnership, LAFC and DoorDash will come together to help address food insecurity facing residents and families throughout Los Angeles by hosting food drives and other community focused events to deliver meals and groceries to support those in need.”
DoorDash will also be part of the new initiative ‘Goals that Give’ wherein the company will donate a 1000 meals per goal scored during the regular season to the LA Regional Food Bank, amounting to $50,000 to help serve the people suffering from food insecurity.
Ford
In Mar 2020, Los Angeles FC announced a partnership with American Automotive company Ford, making Ford the Official Domestic Automobile Partner of the club.
The partnership became active from the 2020 season onwards.
As part of the partnership promotion strategy, Ford had presence at many home games at the BMO Stadium. Ford also hosted eight pre-match activations and also had an entitlement night on Aug 7, 2020 in the LAFC vs New England Revolution game. Additionally, Ford also has a physical presence at the stadium with a Ford vehicle located at the southwest corner of the stadium.
There has been no news of a renewal but the brand features on the club’s official website as a partner.
Kaiser Permanente
Headquartered in Oakland, California, Kaiser Permanente is an American integrated managed care company that provides health plans to consumers. Kaiser Permanente has been a long-standing partner of LAFC since 2017.
As part of the collaboration, LAFC and Kaiser Permanente have helped build Futsal courts in Southern California since 2018. They have also collaborated with U.S. Soccer and Adidas in this endeavour.
“The collaboration has committed to providing five new futsal courts per year to schools in the Los Angeles Unified School District, totaling 25 courts by the end of 2023.”
The aim of the partnership is to promote healthy living by providing access to fitness opportunities through playing sports. This collaboration aims at improving the health of the community in the Southern California region.
1800 Tequila
1800 Tequila will give LAFC fans “first-class access to exciting experiences and sweepstakes opportunities, such as player meet-and-greets, an owner and coach Q&A, private stadium tours and autographed memorabilia.”
1800 Tequila also acquired promotional rights at the stadium, having brand visibility at the Stadium’s ‘Sunset Deck’. Additionally, fan activations and brand visibility on the pitch-side LED boards will also help in building awareness around the Tequila Brand.
Heineken
German Beer brand Heineken has a founding Golden Boot Member partnership with LAFC since 2017 when the club came into being.
As per the deal, Heineken was designated as the Official Domestic and Import beer of LAFC.
In 2023, the two parties renewed the agreement and Heineken also became the “Presenting partner of all official LAFC away game watch parties for local bar partners.”
In addition, Heineken also became the presenting partner of the Man-of-the-Match (MOTM) award which would be decided by the fans in the stadium whenever LAFC wins a home game.
Pepsi
As part of the agreement, Pepsi became the official carbonated soft drink, water, and energy partner of the Club and their products will have a prominent presence at the BMO Stadium.
In addition, Pepsi will work on several community-driven initiatives with the club to enhance the lives of the thousands of people in the Southern California region. These initiatives include pitch creation and restorations, distributing soccer kits to local families, promoting racial equality and promoting the Hispanic communities in the region.
Toyota
Japanese automotive brand Toyota has a long-standing founding Golden Boot member partnership with LAFC since 2018.
The two parties renewed the deal in March 2023, also giving Toyota several entitlement rights at the club. Toyota acquired space at the BMO Stadium – the North-End Terrace for providing fans an experience of the brand. Toyota’s logo will also feature on the right sleeve of the matchday home and away jerseys of LAFC.
In addition to the in-stadium presence, “Toyota will continue to deliver on its commitment with LAFC to serve the community through numerous programs and initiatives including serving as the presenting partner of the LAFC Street Team” as part of the new improved extension.
Toyota also collaborated with the club on a community-driven program called the ‘Science of Soccer program’.
Zelle
Early Warning Services-owned brand Zelle is a payment-provider platform that helps in payment solutions.
As a Golden Boot partner, Zelle will have exclusive access to the club and the brand’s logo will have prominent visibility at the BMO Stadium.
Zelle is also the new presenting partner of ‘LAFC Gold’, the Club’s loyalty program, which offers exclusive access and benefits to the LAFC Fans in the area as well as around the world.
Marketing Partners
ABM
As part of the deal, ABM was initially involved in the engineering services needed for stadium construction and later on also acquired the housekeeping and maintenance services.
ABM also supported the club in their sustainability goals, launching the ABM GreenCare program for sustainable waste management.
Adidas
LAFC has a partnership with global German Sportswear brand Adidas as their kit supplier. Adidas has been the marketing partner of LAFC since 2018.
As part of the deal, Adidas will provide the matchday kits, training kits and accessories for the club’s team and staff.
In Aug 2020, the club collaborated with Adidas Originals to launch co-branded limited-edition sneakers called the HeartofGold Samba and the StreetByStreet Samba to honour the city of LA.
Allied Universal
As part of the agreement, Allied Universal will provide event services such as staffing, security and consulting for the club. They will also be responsible for managing events for LAFC, Angel City FC and music events at the BMO Stadium.
AON
AON is a global professional services organization that specialises in a range of mitigation products.
As per the LAFC Official website, AON is a marketing partner for the club. AON has also collaborated with other football clubs like Manchester United.
Archer Roose Wines
Sourced from all over the world, Archer Roose is a luxury canned wine brand. In Feb 2024, LAFC announced Archer Roose as their official canned wine partner.
The wine brand also has a partnership with the city’s women’s team Angel City FC since 2022.
The two parties have collaborated on various initiatives including sustainability, women empowerment and impacting the community in positive ways.
Bandai Namco
Tokyo-based video game developer and publisher NAMCO and Toys and trading cards manufacturer Bandai collaborated to form Bandai Namco Holdings USA (BNHU).
Bandai Namco also has a major presence at the Fields LA in the BMO Stadium as the ‘Level Up by Bandai Namco’ entertainment arcade.
“Level Up is an interactive gaming space featuring an assortment of PAC-MAN arcade cabinets and amusement games such as PAC-MAN Battle Royale Championship Deluxe, PAC-MAN Roller, PAC-MAN Power Pellets, PAC-MAN Pixel Bash and more. Other experiences include Gashapon machines featuring a variety of collectible toys.”
BDA Sports
BDA provides brand activation strategies and promotional merchandise curation for the clubs and leagues as part of the partnership.
Bushmills
In April 2023, Irish Whiskey Brand Bushmills signed a partnership with LAFC along with the PGA Tour.
Bushmills has a distillery based in Northern Ireland has Irish coffee and single malt whiskey in their products catalogue.
Call Jacob.com
In May 2021, LAFC partnered with the law offices of Jacob Emrani, which is known by CallJacob.com.
As per the deal, CalJacob.com will serve as the Official Law Firm Partner of the club. The practice is owned by lawyer Jacob Emrani and his law offices will assist the club in providing legal assistance.
“The partnership also includes assets such as game day activations, sweepstakes, in-stadium fan engagement, Club content and more.”
There has been no news of a renewal and the company remains as a partner on the club’s official website.
Captain Morgan
Diageo owned flavoured rum brand Captain Morgan partnered with LAFC during the COVID-19 pandemic. Captain Morgan also has a sponsorship deal with Major League Soccer (MLS).
The collaboration was to provide donations to the LAFC Foundation to help the local community in the California region during the pandemic.
CAULIPOWER
The Los Angeles Football Club (LAFC) and Food company CAULIPOWER partnered in June 2024.
As part of the deal, CAULIPOWER products will be available at the CAULIPOWER Corner, concessions stand at the BMO Stadium. The two parties will also collaborate for brand activation and promotion, offering fans discount coupons from time to time.
Chevron
California-based, multinational energy corporation Chevron has been a long-standing partner of LAFC since 2018.
The collaboration has resulted in several community-related initiatives like refurbishment of six futsal courts and equipment donations to South California-based schools and parks.
In Feb 2024, the two parties signed a three-year extension, renewing their association.
With the partnership extension, Chevron has become the presenting partner of two football pitch refurbishments in the Southern California region.
Chick-Fil-A SoCAL
Chick-fil-A SoCAL is a California-based family-owned restaurant business that sells Chicken sandwiches, nuggets and other fast-food items.
Chick-Fil-A has a partnership with the LAFC as mentioned on the brand’s website as well as the club’s official website. They also run promotional offers for fans of LAFC to drive brand activation and fan engagement.
Clear
Security company Clear is the official safety partner of LAFC.
The company has assisted the club with security at the BMO Stadium with their touchless biometric ticketing system.
In July 2020, both parties teamed up to provide co-branded face masks and hand sanitizer packets to all the LAFC guests, supporters and staff entering the Banc of California Stadium (now called the BMO Stadium).
Crest
As part of their brand activation strategy, the two have collaborated for a smile cam at the stadium to capture the smiling fans on the video boards at the stadium.
Dawn
Dawn is a Procter & Gamble owned dish soap brand that is mentioned as a partner on the LAFC official website.
Esusu
As part of the agreement, the two parties collaborated on various initiatives for brand activation and fan engagement.
Extra Mile
Extra Mile is a convenience store chain which is a joint-venture by Chevron and Jackson Food Stores.
Extra Mile has more than 1000+ stores across the USA with stores spread across California, Oregon, Washington, Arizona, Utah, Nevada, and Idaho.
Farmer John
In Apr 2020, Smithfield Foods owned brand Farmer John signed a multi-year partnership with LAFC.
The meat brand became the Official Packaged Meat Partner of LAFC as part of the agreement. The meat brand will also collaborate with the club to launch a community-driven campaign called ‘L.A. Familia’ to help improve the lives of the people in the neighbourhoods.
“Additionally, as part of the partnership, Farmer John will serve as a community engagement associate partner for a handful of LAFC community initiatives.”
Five Below
Headquartered in Philadelphia, Pennsylvania, Five Below is a lifestyle retail brand that offers a wide range of items like décor, sports gear, tech accessories, party supplies and crafts etc.
Five Below signed a partnership with LAFC in May 2024, becoming an official partner of the club.
Golden Road Brewing
Golden Road Brewing is a Los Angeles based beer brand found in 2011.
The beer brand is an official partner of Los Angeles FC.
Grillo’s Pickles
Boston-based pickle brand, Grillo’s pickles partnered with LAFC in 2023.
As per the partnership, the brand’s products will be made available at the BMO Stadium and the brand will feature on the club’s social and digital platforms.
Grant Thornton
Grant Thornton is a London-based global network of professional services involving consulting and auditing services.
Guayaki Yerba Mate
Guayaki Yerba Mate is the manufacturer of Yerba Maté is a traditional South American beverage which is a natural coffee substitute made from the leaves of an evergreen plant.
As part of the deal, Guayakí will provide yerba mate to the players and staff of LAFC, and the brand will also feature at BMO Stadium for the fans.
King’s Hawaiian
King’s Hawaiian also set up a grill at the BMO Stadium, offering various food items for the fans to enjoy during LAFC’s home games.
Korbel
Lexus
As part of the deal, Lexus acquired the naming rights to one of the premium seating areas at the BMO Stadium, which is now called the Lexus Field Club. The club’s design is inspired by the different models of Lexus’ award-winning vehicles.
Los Angeles County Department of Mental Health
In Feb 2025, the Los Angeles County Department of Mental Health (LACDMH) collaborated with LAFC to raise awareness and provide mental health resources and access to all the people in LA.
As part of this initiative, “LACDMH will have resources available to fans at LAFC Fan Fests throughout the season and will join forces with LAFC as a supporting partner of mental health related efforts and events, including Mental Health Awareness Month in May.”
Melissa’s
Vernon, California-based food service company, Melissa’s Produce has a partnership with LAFC since 2021.
As part of the deal, Melissa’s Produce provides fresh vegetables and fruits to the club and has been integrated in the concessions and food stalls at the BMO stadium.
The brand has announced it’s association with the club through various social media posts.
Metro by T-Mobile
American prepaid wireless brand, T-Mobile has partnered with LAFC.
Metro by T-Mobile became the Official Wireless Partner of the club in June 2023.
As part of the agreement, the wireless brand will be the presenting sponsor of the player escort program. The company will offer front row or field side upgrade on tickets for children through a contest.
The brand will also be involved with the club in launching co-branded content, working on community initiatives and having players visit their stores for brand promotion.
Northgate Market
Northgate Market or Northgate González Market is a family-owned supermarket chain in Southern California that specializes in fresh and prepared foods and particularly sell Latin American groceries.
In Mar 2023, Northgate Market partnered with Los Angeles FC, becoming their official partner.
As per the deal, Northgate Market will occupy the South Side Market and will be called the North Market Mercadito. The market will operate at the BMO stadium for all LAFC home games and events.
Ontario International Airport
According to the partnership, the airport will offer several promotional offers including a loyalty program, ticket giveaways, co-branded merchandise and signed memorabilia. The airport’s logo will also feature on the pitch-side LED Boards at the BMO Stadium.
Our Home
LAFC announced American snack brand Our Home as the club’s Official Snack Partner in May 2024.
As per the agreement, Our Home’s various snacks will be available at the BMO Stadium. In addition, Our Home will also support the club’s community driven initiatives and programs.
Pacific Office Automation
Pacific Office Automation (POA) is an office management solutions company that provides office equipment and technology for workplaces.
As per LAFC’s Director of Corporate Partnerships, LAFC signed a partnership with POA in 2021.
Pacsun
California-based Lifestyle retail brand, Pacsun has a partnership with LAFC since 2023.
The two parties have collaborated to design and create a co-branded apparel collection in both the 2023 and 2024 season. The collection was made available for sale at the Pacsun retail outlets and the LAFC HQ at the BMO Stadium.
Building on their relationship, the two parties also continued to support the Bresee Youth Center, providing the L.A. students with the necessary apparel and school supplies.
Paycom
Paycom is the official HR Partner of the Los Angeles FC.
Paycom is a service-based company that provides HR Solutions and online payroll services for both small and big businesses and helps in managing the entire employment lifecycle.
Procter & Gamble (P&G)
Cincinnati, Ohio headquartered American consumer goods corporation, P&G has a partnership with the Major League Soccer (MLS).
The partnership with LAFC is an extension of the association with the MLS.
Planet Fitness
In Feb 2024, LAFC signed a multi-year partnership with Fitness Centres Franchisor, Planet Fitness.
Planet Fitness provides top-quality fitness experience in a friendly environment called the ‘Judgement Free Zone’.
As per the agreement, Planet Fitness was designated as the Official Fitness Club of LAFC.
The partnership was kicked off with an offer that LAFC fans could visit any of their locations and join for only $1.
Punk Bunny Coffee
Punk Bunny Coffee is a coffee brand founded by popular American music band Green Day.
LAFC announced a partnership with Punk Bunny Coffee (PBC) in Sep 2024.
As part of the deal, Punk Bunny Coffee will serve as the official coffee of LAFC and will also be available for the fans at the BMO Stadium.
Rockstar Energy Drink
Rockstar Energy Drink signed a multi-year partnership with LAFC in June 2021.
As part of the deal, Rockstar Energy drink had brand activations at four LAFC home games. The partnership also included “in-store and POP promotions, custom product packaging, a dedicated digital campaign, and outreach with notable LA sports and lifestyle influencers.”
As per the new agreement, the brand’s logo will feature on the front-of-the-shirt of the LAFC training kits. All players and technical staff will wear the newly-branded training kits during official team training sessions and pre-game warm-ups for the entire 2022 season.
Rockstar Energy Drink will also be available for sale at the BMO Stadium.
Rock View Family Farms
Southern California-based dairy farms, Rock View Family Farms are the partner of LAFC.
The dairy company will support the LAFC Youth Academy for the 2025/26 season.
SAS
The partnership will involve usage of data analytics and AI to improve player performances and enhance fans engagement and experience at the BMO Stadium.
LAFC will also be able to utilise the SAS Viya Data and AI Platform and SAS Customer Intelligence 360 to help them achieve their goals.
Sherwin-Williams
Sherwin-Williams is a paint and coating solutions company based in Cleveland, Ohio.
Shift 4
The aim of the collaboration was to help the club enhance the fan experience at the BMO Stadium by improving the technology for the payment solutions so that the fans have a seamless experience when making payments for tickets or food and beverages.
Stater Bros Markets
In May 2022, California-based, Stater Bros Markets partnered with LAFC becoming an official partner of the club.
The 2025 LAFC Youth Camps were also sponsored by Stater Bros Markets.
Stater Bros. will also have brand visibility on the signage boards at the BMO Stadium and will also provide in-store activations and offers for the LAFC Fans.
Strauss
The two parties also collaborated to design and create an exclusive co-branded workwear collection for the LAFC Fans.
The German workwear leader also acted as the presenting partner of the May 29 match vs. Minnesota at BMO Stadium and also became “the first Club partner to be prominently positioned on the home team benches, as well as serve as the presenting partner of LAFC pre-game arrivals.”
Three Olives Vodka
Three Olives Vodka is a Vodka Brand from United Kingdom. It is owned and distributed by Proximo Spirits.
Ticket Master
As part of the deal, the Banc of California Stadium (now called the BMO Stadium) will have Ticketmaster Presence, a special venue control and fan experience platform that will help the club and fans in improving the experience.
Truly
In July 2020, LAFC signed a multi-year partnership with Truly Hard Seltzer.
As per the deal, Truly Hard Seltzer became the Official Hard Seltzer of the club. The brand’s logo will also feature on the front and the back of the LAFC shorts for the MLS is Back tournament.
Twisted Tea
Twisted Tea is a hard iced tea brand produced by the Boston Beer Company. The tea is made with real brewed tea and alcohol from malted barley and it is a non-carbonated beverage with a lemon flavor.
Launched in 2001, the brand offers various flavors of Hard Iced tea like original and lemon.
University of Phoenix
University of Phoenix and LAFC have come together to for promoting community-driven initiatives like books donation and honouring teachers in Los Angeles.
The two parties collaborated to honour the role of educators in the LA area.
Voodoo Ranger
Voodoo Ranger is a brand of craft beer and hard tea produced by the New Belgium Brewing Company. The craft beer comes in several flavours. Voodoo rangers also comes in a variety of India Pale Ale (IPA) like the original IPA, Imperial IPA, Juice Force, Tropic Force, and Atomic Citrus.
Waxie Sanitary Supply
Waxie Sanitary Supply is owned by the BradyPlus company and delivers sanitary solutions for various market sectors.
Yaamava
The San Manuel Resorts and Casino were announced as a partner of LAFC for the 2018 MLS Season.
As part of the deal, the Casino was involved in various activities associated with the club like “sponsor the City View Club presented by San Manuel Casino, a private club and loge box seating area with beautiful views of Downtown Los Angeles.”
San Manuel Casino was also the presenting partner of the post-game highlights called the “Thrill of the Match” broadcasts.
There has been no news of a renewal between the two parties but the brand remains as a partner on the club’s official website.
Zippy Paws
In Mar 2024, LAFC announced a partnership with dog toy and lifestyle brand Zippy Paws.
Zippy Paws was designated as the club’s Official Dog Toy Partner in a three-year partnership.
Zippy Paws will collaborate with the club on marketing and community initiatives. Zippy Paws was also the presenting partner of the LAFC’s match against the Colorado Rapids on June 29, 2024. The fans also received co-branded LAFC x Zippy Paws items.
Broadcast Partners
ESPN LA 710 AM
710 AM was renewed as the radio broadcast partner of LAFC in 2020.
“The number one sports station in Southern California, 710 AM ESPN, features LAFC matches and additional weekly LAFC programming including the MAK Show starring MLS All-Star midfielder Mark-Anthony Kaye, along with the leading sports talk shows in Los Angeles as well as Lakers, Rams and Angels games.”
980 AM LA MERA MERA
980 AM is the Spanish Broadcast channel that will broadcast all LAFC matches in Spanish language along with a 30-minute pre-game and post-game show.
