Louis Vuitton announces Jude Bellingham as brand ambassador

French luxury house Louis Vuitton (LV) has officially announced Jude Bellingham as a “Friend of the House”, with the England and Real Madrid CF star joining the likes of Pusha T, Carlos Alcaraz, and Victor Wembanyama.

Last summer, Bellingham was spotted sitting in the front row at LV’s Paris Fashion Week alongside his brother and Sunderland AFC player, Jobe, and Manchester United FC’s Marcus Rashford. Since then, it’s been rumoured that the 21-year-old would join the French label in a deal speculated to be worth millions. 

For his recent ambassador announcement shoot, created by none other than Gabriel Moses, Bellingham donned double-breasted suits alongside embossed LV jackets, high-waisted flares, and a chunky-knit cardigan. 

Also read: Jude Bellingham’s brand endorsements

In a public statement, the brand said: 

“His [Bellingham] authenticity, ambition and dedication both on and off the pitch embody the spirit of Louis Vuitton’s community: individuals who are champions in their fields and beyond.”

Pharrell Williams, Creative Director of Louis Vuitton Menswear, said: 

“I’m excited to welcome Jude to the house, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” 

In a video posted to the official Louis Vuitton YouTube channel on Friday, Bellingham said: 

“I’m so happy to join the Louis Vuitton family. Since I was a kid, I’ve always wanted to wear all the newest Louis Vuitton stuff. You watch it in the music videos, on the runway, and you always hope that one day you can put it on.”