The Rise of Lucknow Super Giants: Earnings, Sponsorships, and Team Growth
Lucknow Super Giants (LSG) is a new team in the Indian Premier League (IPL). It was founded in 2021 and joined the league in 2022. In a short time, LSG has become one of the most popular cricket teams in India. The team is based in Lucknow, Uttar Pradesh, and has attracted a lot of attention with its strong performances and competitive spirit. The RPSG Group, led by Sanjiv Goenka, owns the team. In 2022, the group bought the franchise with a winning bid of INR 7,090 crore. The RPSG Group is involved in several business areas, including sports. Under the leadership of captain KL Rahul, LSG has played well, especially in batting and strategy. The team’s mix of experienced players and young talent has helped it compete with the more established teams in the IPL.
Social Media Fan Statistics of Lucknow Super Giants (LSG)
This adds up to a total of 5 million followers across these platforms. Among all IPL teams, LSG ranks 10th in the number of followers on social networks. This shows the team’s growing popularity and fan support.
LSG Performance in the IPL
Lucknow Super Giants have done well in the IPL since they started. Despite being a new team, they have achieved good results in their early seasons. Here’s a look at their performance:
2022: The team reached the playoffs and finished in 3rd place;
2023: LSG again reached the playoffs and finished in 3rd place;
2024: In the league stage, the team finished in 7th place with 7 wins and 7 losses, earning 14 points. After losing to Hyderabad on May 16, 2024, Lucknow Super Giants got eliminated from the IPL for the first time.
In 2022 and 2023, LSG made it to the playoffs, showing solid performances in both years.
LSG Home Ground
The Ekana Cricket Stadium in Lucknow is the home ground of Lucknow Super Giants. In the team’s first season, they could not play at this stadium because of COVID-19 rules in India. All their 2022 matches were held in Maharashtra. In 2023, the restrictions were lifted, and the team was able to play at their home ground.
Business, Income, and Expenses
Sanjiv Goenka, the owner of Lucknow Super Giants, earns money from his company, RP-Sanjiv Goenka Group. In 2024, the group’s revenue is about 35,764 crore rupees. At the 2024 IPL auction, the team spent a lot on new players. They paid 6.4 crore rupees for Shivam Mavi, 2.4 crore rupees for M. Siddhart, 2 crore rupees for David Willey, and 1 crore rupee for Ashton Turner. For the IPL 2025 season, Lucknow Super Giants and Gujarat Titans both have a budget of INR 69 crore. This will help them in the upcoming season.
Lucknow Super Giants Title Sponsor
My11Circle is an Indian fantasy sports platform. In January 2022, they became the first official title sponsor of Lucknow Super Giants. The team signed a three-year deal with My11Circle. As a result, the My11Circle logo appears on the front of the Super Giants’ shirt.
Associate Partners
The Lucknow Super Giants (LSG) have formed several partnerships with notable brands and companies. These collaborations span a range of industries, from telecom to health and wellness, and play a significant role in the team’s sponsorship portfolio. Here’s a look at some of their key associate partners:
BKT: BKT, an Indian tyre manufacturer, became the principal sponsor for LSG in the 2024 IPL season. Their logo is now visible on the back of the team’s matchday and training jerseys;
Greenply Industries: Greenply, a company based in NCR, became an associate partner of LSG in March 2022. The company’s logo appears on the chest of the team’s matchday shirt;
Jio: Jio, a leading telecom company in Mumbai, has been a sponsor for all IPL teams since 2018, including LSG;
Too Yum!: Too Yum!, a snack brand owned by the RP-Sanjiv Goenka Group, joined as an official sponsor ahead of the 2022 IPL season;
SBI Life Insurance: In March 2024, LSG announced a partnership with SBI Life Insurance. The company’s logo appears on the team’s helmets, helping raise awareness about financial preparedness and protection;
INA Solar: INA Solar, a provider of solar energy solutions in India, signed up as the official solar partner for the LSG in March 2024;
Astral Bond Tite: Astral Bond Tite, an adhesive company from Astral Adhesives, became a principal partner for LSG ahead of the 2023 IPL season;
Spencer’s: Spencer’s Retail, an Indian retail chain, started their partnership with LSG before their debut in 2022. In 2023, Spencer’s continued as the team’s official merchandise partner;
Dairy Milk: Cadbury’s Dairy Milk joined LSG as an official sponsor for the 2024 season. Their branding can be seen at LSG’s home ground, Ekana Cricket Stadium, and on the team’s social media;
FanCode: FanCode, a sports aggregator platform, became the official merchandise partner for LSG ahead of IPL 2024. They manage the team’s retail through the FanCode Shop;
Radio Mirchi: Radio Mirchi 98.3 FM joined as an official partner for LSG ahead of IPL 2024;
Radio City: Radio City 91.1 FM became the exclusive radio partner for LSG before the 2023 IPL season. They collaborate with the team for fan engagement;
SIX5SIX: SIX5SIX, a textile company from Gurgaon, became the official kit partner for LSG in March 2024. They design, produce, and supply the team’s playing kits and training wear;
Dr. Vaidya’s: Dr. Vaidya’s, an online Ayurvedic store, became the Super Giants’ official health partner for IPL 2023;
Dazller: In February 2024, Dazller, a cosmetics brand under Aravind Laboratories, became the official cosmetics partner for LSG’s cheer squads during IPL 2024;
Valvoline: Valvoline, an American company known for automotive lubricants, became an official partner of LSG in the week before IPL 2024;
three60you: three60you, a health and wellness brand, signed a sponsorship agreement with LSG for the 2024 IPL season;
Big Ant Studios: Big Ant Studios, an Australian video game developer, joined LSG as an official sponsor for the 2024 season;
SG: Sanspareils Greenlands (SG), an Indian cricket equipment manufacturer, is an official sponsor for LSG;
MAX Healthcare: MAX Healthcare, a leading healthcare service provider in India, became an official sponsor of LSG ahead of IPL 2024;
Campa Cola: Campa Cola, an Indian soft drink brand, signed a partnership with LSG in the 2023 IPL season, becoming their official pouring partner;
94.3 Big FM: Big FM, one of the largest radio networks in India, joined LSG’s sponsorship group for IPL 2024;
feVer: feVer, a global live-entertainment platform, became an official partner of LSG for IPL 2024;
Gaana.com: Gaana.com, the leading music streaming service in India, joined the LSG sponsorship portfolio for the 2024 IPL season;
Jagran Engage: Jagran Engage, a division of Jagran Prakashan, signed a deal with LSG to become their official partner for IPL 2024;
Dangal TV: Dangal TV, a Hindi-language entertainment channel, became LSG’s official entertainment partner in March 2024. Their logo is now featured on the LSG jersey;
Vi-John: Vi-John, a personal care brand, became the official grooming partner for LSG ahead of IPL 2024. Their logo appears on the team’s trousers;
The Gift Studio: The Gift Studio, an online store for personalized gifts, is an official sponsor of LSG. The company launched in 2020.
Conclusion
In conclusion, the Lucknow Super Giants (LSG) have built strong partnerships with many brands. They have gained support from big names like Jio, SBI Life Insurance, and Greenply Industries, along with local businesses such as Spencer’s. These partnerships help LSG grow and reach more fans. Brands like SIX5SIX, which supply team kits, and Dangal TV, which are involved in fan engagement, also play important roles. With such a wide range of sponsors, LSG is in a good position to succeed both on and off the field in the future.