The Lucknow Super Giants (LSG) have announced a partnership with JK Super Cement, roping it in as their Principal Sponsor for the 2026 Indian Premier League (IPL) season.
The deal will put the JK Cement brand’s logo on the LSG playing shirt and other franchise assets, including at their home ground, Ekana Cricket Stadium.
The two parties will also work on various fan engagement initiatives across Uttar Pradesh.
Vinay Chopra, CEO, RPSG Sports Private Limited, commented:
“We are thrilled to welcome JK Super Cement as the Principal Sponsor for Lucknow Super Giants in the upcoming IPL 2026 season. This partnership unites two proud sons of Uttar Pradesh—JK Cement, a cornerstone of India’s construction industry, and LSG, the heartbeat of our state’s cricketing passion, both embodying resilience, strength, and unwavering ambition. Together, we will BUILD STRONG foundations for success, amplifying fan connections and nurturing local talent on the national stage, much like JK Super Cement supports home builders every step of the way. This collaboration celebrates our shared roots and promises an exciting journey ahead for LSG supporters across the nation.”
Madhavkrishna Singhania, Joint Managing Director and CEO, JK Cement Ltd, said:
“At JK Super Cement, our promise has always been to stand by the home builder through every stage of construction, catering to all their needs to Build Strong. In the same spirit, we are here to support the Lucknow Super Giants. Just as we provide the strong foundation for a safe home, we aim to be the strong support system for LSG as they head into the tournament. We are confident that this partnership will amplify our brand presence and we are delighted to stand with Lucknow Super Giants as Principal Sponsors as together we BUILD STRONG fan connections and engagements.”
Raghavpat Singhania, Managing Director, JK Cement Ltd, added:
“Cricket is not merely a sport — it is the heartbeat of Uttar Pradesh. Our organisation has been a steadfast supporter of cricket for decades, with a clear vision to nurture and strengthen the sporting ecosystem from the grassroots level upward. Partnering with the Lucknow Super Giants marks a natural progression of this commitment. We are thrilled to support a team that represents our home state, and we remain dedicated to providing a platform for local talent to shine on the global stage.”
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