Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Lucknow Super Giants’ (LSG) physical and digital assets as their official sponsors and partners for the 2024 season.
Title Sponsor
My11Circle
The Indian fantasy sports platform became the Super Giants’ first-ever official title sponsor when it signed a three-year deal with them in January 2022.
The My11Circle logo, thus, features on the front of the Super Giants shirt.
Associate Partners
BKT
Indian tyre manufacturer BKT was announced as a principal sponsor of the LSG for the 2024 IPL season.
As part of the deal, the brand’s logo prominently features on the back of the team’s matchday and training jerseys.
Greenply Industries
The NCR-based Indian infrastructure company was announced as an Associate Partner of the Super Giants in March 2022.
The deal sees Greenply serve the LSG as the chest sponsor for their matchday shirt.
Jio
The Mumbai-based Indian telecom giant has maintained sponsorship deals with all IPL teams since the 2018 season.
Too Yum!
The RP-Sanjiv Goenka Group–owned snacks brand was on-boarded by the RP-Sanjiv Goenka Group–owned LSG as an official sponsor ahead of the 2022 IPL season.
SBI Life Insurance
In March 2024, the LSG roped in SBI Life Insurance as their Lead Helmet Partner for IPL 2024.
The deal puts the SBI Life logo on the LSG helmets, with the partnership aimed at reaching out to a wider audience to make people aware of the importance of financial preparedness and promote a “culture of protection”.
SBI Life Insurance also serves as an Official Partner to the BCCI.
INA Solar
In March 2024, the LSG announced Indian solar energy solutions provider INA Solar as their official solar partner for the 2024 IPL season.
Astral Bond Tite
Astral Bond Tite is an adhesive company from Astral Adhesives (Resinova Chemie Limited) that manufactures a diversified range of adhesives, sealants, putties, and construction products.
Ahead of IPL 2023, the Super Giants added Astral Bond Tite to their sponsorship portfolio as a Principal Partner.
Spencer’s
Spencer’s Retail is an Indian chain of stores headquartered in Kolkata, with over 120 outlets across 35 cities in India.
Ahead of their debut campaign in 2022, the LSG announced Spencer’s as their Official Retail Partner. They roped in Spencer’s again as an Official Merchandise Partner in 2023.
Dairy Milk
Dairy Milk, a British brand of milk chocolate manufactured by Cadbury, was roped in as an official LSG sponsor ahead of IPL 2024.
The deal entails Cadbury Dairy Milk enjoying branding presence across the LSG’s home ground, Ekana Cricket Stadium, as well as their social media assets.
SIX5SIX
In March 2024, the LSG unveiled Gurgaon-based Indian textile company SIX5SIX as their official kit partner ahead of the 2024 IPL season.
While the financial details of the agreement haven’t been disclosed, the collaboration entails SIX5SIX designing, producing, and supplying the official playing kits and training wear to the LSG players throughout the season. The team’s fans can also purchase official LSG kits and merchandise on the official SIX5SIX website.
Dr. Vaidya’s
In April 2023, ahead of IPL 2023, the LSG announced a sponsorship deal with new-age online Ayurvedic store Dr. Vaidya’s.
As per the deal, Dr. Vaidya’s acts as the official super health partner of the Super Giants.
Dazller
In February 2024, Dazller (from Eyetex and under the Aravind Laboratories umbrella) became the official cosmetics partner of the cheer squads of three IPL franchises: the Punjab Kings, the SunRisers Hyderabad, and the Lucknow Super Giants.
As per reports, Aravind Laboratories sealed the deals solely for IPL 2024, aiming to enhance the teams’ cheer squad performances with the Dazller cosmetics range.
FanCode
Ahead of IPL 2024, FanCode, a multi-sport aggregator platform by Dream Sports, signed a new partnership agreement with the Lucknow Super Giants, becoming in the process their official merchandise partner via its dedicated retail platform, FanCode Shop.
Radio Mirchi
Indian radio FM network Radio Mirchi 98.3 FM became an official LSG partner ahead of IPL 2024.
Radio City
Radio City 91.1 FM and the Super Giants signed a partnership deal ahead of IPL 2023.
Following the association, Radio City joined the LSG sponsorship portfolio as their Exclusive Radio Partner, working with them on various fan engagement campaigns.
Campa Cola
Indian soft drink brand Campa Cola signed up with the Lucknow Super Giants as their official pouring partner amid the 2023 IPL season.
94.3 Big FM
BIG FM, one of India’s largest radio networks and part of Sapphire Media Limited, was announced as an official partner of the LSG ahead of IPL 2024.
feVer
Ahead of IPL 2024, feVer, a leading global live-entertainment discovery tech platform, joined the LSG sponsorship portfolio as one of their official partners.
Gaana.com
Gaana.com, India’s largest subscription-based commercial music streaming service, also joined the LSG sponsorship portfolio ahead of the 2024 IPL season.
Jagran Engage
Indian publishing house Jagran Engage, a division of Jagran Prakashan Limited, signed a partnership deal with the Lucknow Super Giants ahead of IPL 2024, coming on board as an official partner.
Dangal TV
In March 2024, Dangal TV, a free-to-air Hindi-language general entertainment channel owned by Enterr10 Television Network, announced a partnership agreement with the Lucknow Super Giants, coming on board as their Official Entertainment Partner.
As per this deal, Dangal TV has its logo featured on the LSG jersey.
Vi-John
Ahead of IPL 2024, personal care brand Vi-John announced that it had become the official grooming partner of the Lucknow Super Giants.
As part of the deal, the Vi-John logo features on the LSG trousers.
Valvoline
A week before the commencement of IPL 2024, the LSG signed a partnership agreement with Valvoline, an American retail automotive services entity, roping it in as their official lubricant partner.
three60you
three60you, a new-age holistic health and wellness brand, also signed a sponsorship agreement with the LSG for the 2024 IPL season.
Big Ant Studios
Big Ant Studios, an Australian video game developer based in Melbourne, became an official LSG sponsor for the 2024 IPL season.
SG
Sanspareils Greenlands (SG), an Indian cricket equipment manufacturer, also serves the LSG as an official sponsor.
MAX Healthcare
MAX Healthcare, one of India’s leading healthcare services providers, was also roped as an official sponsor by the LSG ahead of IPL 2024.
The Gift Studio
Launched in October 2020, The Gift Studio is an online personalised gifts and greetings company.
