Manchester City ink Sportium partnership

Reigning Premier League champions Manchester City have announced Spanish betting firm Sportium as their Official Betting Partner in Latin America. 

The partnership will see Sportium work with Manchester City to create co-branded content. The Spanish brand will also get visibility across City’s digital and in-stadia (the Etihad Stadium) assets. 

Also read: Manchester City Sponsors 2022-23

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, commented:

“We are pleased to welcome Sportium as a new regional partner of Manchester City today. The new partnership not only allows us to build on our growth and reach new audiences in Latin America but bring them closer to the club through unique content and experiences and we look forward to working with Sportium to achieve this.“

Alberto Eljarrat, CEO of Sportium, added:

“Our brand has always been linked up to top competitions and major sports clubs. But this collaboration with Manchester City, implies a new step forward for Sportium in our internationalisation journey.

“We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish speaking geographies where we are present with our unique omnichannel entertainment offering.“

For Sportium, this isn’t its first football sponsorship. The firm has been a partner of LaLiga for more than seven seasons.