Manchester City net 3KEY partnership

3KEY joins on as a Regional Partner.

Premier League champions Manchester City have announced a new partnership with decentralised finance (DeFi) trading analysis and advisory company 3KEY that joins the club as a Regional Partner.

The deal sees 3KEY feature across City’s digital assets and also launch a series of content activations and events held within the region to raise awareness regarding 3KEY’s products.

3KEY is also set to provide ‘a suite’ of portfolio management tools, technology and products that are aimed at educating and helping the customers understand the DeFi space and market.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, commented:

“We are delighted to launch this partnership with 3KEY today. As a global organisation, Manchester City is continually looking for ways to further build the club’s presence in international markets and we are excited to partner with 3KEY in their journey to simplify the decentralised finance (DeFi) trading analysis user experience through the power of football to engage with our fans with a range of content and activations.”

3KEY’s Chief Marketing Officer, Ryan S. Holder, said:

“Today marks an important day as we announce this new partnership with Manchester City Football Club. We believe that practice, teamwork and passion are the foundations of success, and these values are in abundance at Manchester City.

“This partnership enables us to work together to create unique experiences for our clients, our communities and supporters around the world. Through these shared visions to drive change, we look forward to working together to raise awareness of the DeFi industry and take the 3KEY brand to the next level.”