English professional football club Manchester City have announced Asahi Super Dry 0,0% as their Official Training Kit Partner.
The partnership will put the Asahi Super Dry logo on all of the Man CIty men’s and women’s first-team training kits, starting with the 2023/24 season.
The partnership was kicked off through a creative campaign, which featured the City men’s and women’s team players showcasing the new training kit through an Augmented Reality (AR) filter.
Esteve Calzada, Chief Commercial Officer at City Football Group, commented:
“We’re delighted to announce this extension to our partnership with Asahi Super Dry today. Manchester City looks to engage with leading global brands within their respective industries and Asahi Super Dry are no different. Not only does Asahi Super Dry align with our values but also allows us to explore further expansion in key markets for the club.
“This partnership has been incredibly successful so far and Asahi Super Dry been an integral part of celebrations last season – whether in Manchester, Istanbul or elsewhere – we look forward to developing further exciting opportunities throughout this new agreement.“
Grant McKenzie, Chief Marketing Officer, Asahi Europe & International, added:
“Asahi Super Dry is delighted to strengthen our partnership with Manchester City, by becoming the Club’s Official Training Kit Partner with ASD 0,0% the new non-alcoholic version of our iconic brand.
“We want to build on the incredible successes we have seen together both on and off the pitch, and provide Manchester City fans with even more super experiences in the coming season.“
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