Manchester city signs new partnership with Silentnight

Premier League club Manchester City have signed a new partnership with Silentnight, UK-based sleep brand, who will join the club as their Official Sleep Partner. Silentnight will supply City’s entertainment destination, The Medlock, a Radisson Blu Hotel with selected products including mattresses and toppers. They will also work together on various marketing and product initiatives based around helping fans and guests enjoy a better night’s sleep. 

Silentnight will also have branding at the Etihad Stadium and across Manchester City’s digital and social assets. 

Kaitlyn Beale, Vice-President of Global Partnership Sales, City Football Group, commented,

“Silentnight are a trusted and well-recognised brand in the UK, who share Manchester City’s commitment to innovation to deliver the highest standards of performance. We’re delighted to welcome the brand as an Official Partner of the Club and announce its integration within The Medlock. This announcement marks another key moment for the Club’s wider development plans, as we look towards the opening of the hotel later this year.” 

Ian Lambert, Chief Marketing Officer at Silentnight Group, added,

“We’re proud to be working with Manchester City at an exciting time for the Club’s development and as the importance of a good night’s sleep for mental wellbeing and physical performance becomes better understood.  Those staying at The Medlock – whether for sport, music, leisure or work – will be able to rest and recharge on products designed to the very best comfort and support.”