Man City joins forces with snuggs

snuggs joins as Official Period Underwear Partner

Manchester City have announced a new global partnership with period pants brand snuggs, who will join the team as their Official Period Underwear Partner of the Manchester City Women’s team. 

The first-of-its-kind partnership will see Manchester City Women’s captain Alex Greenwood take up the role of a brand ambassador of snuggs and will headline an exclusive City co-branded collection. City and snuggs will also work on various programmes to educate and empower the ‘next generation of Girls’ Academy players.’

Charlotte O’Neill, Managing Director of Manchester City Women, commented,

“It’s great to be partnering with a brand equally focused on supporting players to perform confidently without compromise. It’s an exciting time for women’s football and through this partnership, snuggs joins a growing list of brands investing in Manchester City Women. I’m particularly looking forward to working together to support and educate the next generation of City players in our growing Girls’ Academy.”

Linda Sejdova, founder of snuggs, added,

“Women’s football is on an unstoppable rise, with greater investment, record-breaking crowds, and increased recognition on the global stage. This partnership represents the next evolution—ensuring that women have access to modern, 21st-century period care that provides them with the best support on and off the pitch. Women supporting women is at the heart of this partnership — so I’m also delighted to share that we’ll also be donating snuggs to players in the Girls’ Academy to support the next generation to go even further.”