Football News

Manchester United to unveil Tezos deal

Tezos to be unveiled as the club’s training kit sponsor.

 

According to The Athletic, Premier League giants Manchester United have reportedly signed a multi-year training kit sponsorship deal with blockchain platform Tezos.

The multi-year deal is reported to be more than £20 million per year. United have reportedly already finished shooting for the promotional materials. 

The English team will be looking to take advantage of the US-based firm’s technological expertise and collaborate into the metaverse and Web 3.0. Although the Tezos logo will be present on United’s training kit, the company will not attach its name to United’s Carrington training ground, which was the case with its predecessor, Aon. 

Bringing Tezos on board means United have finally replaced US insurance company Aon, whose eight-year partnership with the club, which was worth £15 million per year, ended last season. British e-commerce company The Hut Group was favourite to replace Aon, but United shut down talks following concerns over fan campaigns aimed to boycott their commercial partners as part of protests against the Glazers’ ownership of the club. This meant United started the 2021/22 season without a front-of-training-shirt sponsor. After multiple discussions with other companies, United have now finalised the partnership with Tezos.

A more energy-efficient blockchain platform, Tezos has its own cryptocurrency token — Tez. The United partnership will see Tezos strengthen its sports sponsorship portfolio. It already has partnerships in place with Major League Baseball’s New York Mets as well as Formula One teams Red Bull Racing and McLaren Racing. Tezos is also the front-of-shirt sponsor of French esports team, Team Vitality.

Both Tezos and Manchester United are yet to confirm the partnership.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

SMC Global joins the South Africa – India series

SMC Global revealed as Associate Partner Financial services firm SMC Global has been announced as…

2 hours ago

CSA teams up with FlySafair

Multi-year deal announced South Africa's cricket board, Cricket South Africa (CSA) has announced a new…

2 hours ago

Afghanistan vs Bangladesh 2nd ODI: Preview and Predictions

Bangladesh looking to keep series alive After a disappointing opening game performance by the visitors,…

2 hours ago

Sri Lanka vs New Zealand 1st T20I: Preview and Predictions

Can New Zealand recreate the magic from India? After picking up a historic series win…

2 hours ago

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

14 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago