American Multinational Company MasterCard has decided to extend its long-term partnership with the UEFA Champions League for the cycle of 2021-2024. For any successful partnership to develop, longevity is the most important aspect one has to look for. This partnership between the UEFA Champions League and MasterCard has been just like that and will hopefully go even further in the years to come.
With the deal going on since 1994, both the parties didn’t really need to sit and think about renewing their deal even in struggling times like these, where companies are worried about the loss of revenue. With no fans in the stadiums, this deal shows the confidence of both parties in one another.
“We are very proud to renew our long-standing sponsorship of the UEFA Champions League,” Mark Barnett, president of MasterCard Europe, added. “Key sporting events are a great way for us to directly connect fans across the world to their passion. As we enjoy our 27th year as an official sponsor, we are excited to witness new priceless moments in the UEFA Champions League for years to come.”