Mumbai Indians and India international Suryakumar Yadav has been announced as a brand ambassador for one of the leading watch manufacturers in the country, Maxima Watches.
As brand ambassador, the Mumbai Indians batter will promote Maxima’s Max Pro Smartwatches, focusing on the Max Pro X1.
After putting in consecutive stellar seasons in the Indian Premier League, Yadav made his international debut for India in 2021 and since then has slowly become a crucial part of Team India’s white-ball set-up. Maxima is aiming to build on Yadav’s popularity with the masses to reach out to wider audiences nationwide.
Maxima released a statement on signing Yadav, which read:
“Maxima is delighted to introduce our association with Surya Kumar Yadav (SKY) – as our brand ambassador. SKY, a world class sportsman and one of the rising stars of Indian cricket is known for his reliability and unbeatable performances.
“We are proud to have this exemplary cricketer as our brand ambassador and we are confident that this association will enable us to reach out to millions and serve the expectations of our target audience.”
Yadav himself spoke about his new partnership, stating:
“Maxima is an iconic brand, which has been redefining the watch industry for the last twenty-six years. The massive customer acceptance of Maxima products has been a testimony of its success and it will be an honour for me to represent such a brand.”