Marylebone Cricket Club (MCC) have announced a partnership agreement with SignVideo by Sorenson, which is a provider of on-demand video interpreting and community interpreting to the Deaf British Sign Language (BSL) community in the UK.
As per the agreement, SignVideo by Sorenson will be providing sign language interpretation support to MCC, who will in turn provide deaf people various options to contact them.
MCC staff will be communicating on the spot with deaf people through an on-demand video BSL interpreter via a mobile device.
Stuart Dunlop, Sustainability and Accessibility Manager, MCC, commented:
“Partnering with SignVideo is a very important step for MCC, as we continue to look into ways of ensuring that Lord’s is a Ground for all. We are very pleased to become the first cricket venue to partner with SignVideo, whose service will make it easier for members of the BSL community to communicate with the Club’s staff. We hope this partnership will open up the experience of Lord’s to those who previously may not have considered visiting.“
Jorge Rodriguez, CEO of Sorenson, Parent Company of SignVideo, added:
“We are ecstatic to partner with Marylebone Cricket Club in creating social impact by removing language barriers for Deaf cricket fans in the UK. Our partnership provides communication access that is intended to enrich the experience for users of BSL. This means Deaf and hearing fan journeys will be very similar – an exciting breakthrough in creating equivalent participation.“
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
Football over the years has given us some of the most silken, skillful, elegant, and…
Five-time Indian Premier League (IPL) champions Mumbai Indians have announced a renewal of their decade-long…
Match 5 of the 2026 IPL season will be played between the Lucknow Super Giants…
Indian Premier League (IPL) franchise Mumbai Indians has announced a new partnership with fintech company,…
Formula One has announced a two-year partnership extension with the British Council which will see…