Cricket News

Marylebone Cricket Club partner with SignVideo by Sorenson

Marylebone Cricket Club (MCC) have announced a partnership agreement with SignVideo by Sorenson, which is a provider of on-demand video interpreting and community interpreting to the Deaf British Sign Language (BSL) community in the UK. 

As per the agreement, SignVideo by Sorenson will be providing sign language interpretation support to MCC, who will in turn provide deaf people various options to contact them.

MCC staff will be communicating on the spot with deaf people through an on-demand video BSL interpreter via a mobile device.

Stuart Dunlop, Sustainability and Accessibility Manager, MCC, commented:

Partnering with SignVideo is a very important step for MCC, as we continue to look into ways of ensuring that Lord’s is a Ground for all. We are very pleased to become the first cricket venue to partner with SignVideo, whose service will make it easier for members of the BSL community to communicate with the Club’s staff. We hope this partnership will open up the experience of Lord’s to those who previously may not have considered visiting.

Jorge Rodriguez, CEO of Sorenson, Parent Company of SignVideo, added:

We are ecstatic to partner with Marylebone Cricket Club in creating social impact by removing language barriers for Deaf cricket fans in the UK. Our partnership provides communication access that is intended to enrich the experience for users of BSL. This means Deaf and hearing fan journeys will be very similar – an exciting breakthrough in creating equivalent participation.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

WPL 2025 | Match 9: Royal Challengers Bengaluru vs UP Warriorz | Preview and Predictions

Match 9 of the Women’s Premier League will play host to the Royal Challengers Bengaluru…

9 hours ago

ICC Champions Trophy 2025 | Match 6: Bangladesh vs New Zealand | Preview and Predictions

Bangladesh desperate for a win to keep their Champions Trophy campaign alive Two teams, meeting…

11 hours ago

Ferrari teams up with Ambipar

Ambipar joins as Team Partner Italian Formula One team Scuderia Ferrari have announced a new…

13 hours ago

Delhi Capitals joins forces with MSD Pharmaceuticals

New deal to raise awareness about cervical cancer Women's Premier League (WPL) franchise Delhi Capitals…

13 hours ago

Alpine partners with Eni

Multi-year deal signed French Formula One team Alpine have announced a multi-year partnership with Eni,…

13 hours ago

Red Bull teams up with 1Password

Multi-year deal signed Austrian Formula One team Red Bull Racing have signed a new multi-year…

2 days ago