McLaren renews multiple F1 sponsorship deals

A host of renewals announced

Ahead of the Formula One 2025 season kicking off, British Formula One team McLaren Racing have announced a partnership renewal with multiple of its partners which include Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker. The renewals will see the brands continue on as Partners of the team for the 2025 season and beyond.

Medallia will continue on as the Official Feedback Partner while Salesforce will serve on in their role of the team’s Official CRM Platform. Smartsheet will hold on to the role of an Official Technology Partner while Stanley Black & Decker will continue as the team’s Official Tools and Storage Partner. 

The defending Constructors’ Title champions, McLaren Racing heads into the 2025 season, looking to defend the first Constructors’ title in 25 years while Lando Norris and Oscar Piastri will also be looking to take a crack at the Drivers’ Title with the Woking-based team set to start the new season as championship contenders.

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said,

“It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success. Our partnerships with these industry-leading brands across both the technology and commercial sector are critical in ensuring we continue to innovate and push boundaries across all areas of our business.”