McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team.
NEOM and McLaren Racing already teamed up last year when NEOM became the Title Partner of the McLaren Formula E and Extreme E teams.
The new partnership with the esports team will see NEOM and McLaren work together on ‘developing talent pathways in Saudi Arabia from grassroots through to high-performance sim racing, including opportunities to train in the McLaren Shadow Academy.’ The partnership also sees NEOM and McLaren launch a new livery and NEOM has branding presence on the sidepods, front wing and halo.
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Lucas Blakeley, Driver, McLaren Shadow, commented,
“The new livery is amazing. It looks very stealthy and feels really Shadow. I really cannot wait to represent the team with the new look with our new Official Primary Partner on board. It’s going to be really cool, and I can’t wait to see it all come together.”
Wilson Hughes, Driver, McLaren Shadow, said,
“I’m really excited to be back with the team. We have a new teammate, and I‘ve enjoyed getting the laps in with him so far. Obviously, we’ve got to try and retain our championship, and we’re going to do it looking good with the new livery and jersey. It’s also great that we’ve got a new partner on board. I’m super excited.”
Dani Moreno, Driver, McLaren Shadow, stated,
“The new livery and jerseys look brilliant and it’s cool to have a new partner on the journey with us. There is a lot of excitement and a lot of challenges ahead, but I’m confident in our team. Despite only re-joining the team recently, we’ve already built a good bond. I’m excited to get going.”
Neil Walker, Head of esports and Gaming, McLaren Racing, said,
“It’s great to re-launch the team with this new look and feel. I can’t think of a better way of doing it than with our new Official Principal Partner NEOM and our strong line-up of Lucas, Wilson, and Dani. The team are pleased to welcome NEOM to McLaren Shadow, building on their successful partnership with our NEOM McLaren Electric Racing teams in Formula E and Extreme E. We look forward to the collaboration to come, with a focus on developing grassroots talent in the sport. This is incredibly important to the team and wider McLaren Racing family. Supporting the talent of tomorrow is a key aim of our talent pathways, of which our own Wilson Hughes is a key example.
‘The jersey and livery provide a bold look for the team, combining the iconic papaya with a distinct McLaren Shadow identity. Our intention to win the championship again is clear, all that’s left now is to go racing.”