McLaren Racing expand Google partnership

February 28, 2024

McLaren Racing have announced an expansion of their partnership with Google, which will thus continue on as their Official Primary Partner as well as an Official Partner of the NEOM McLaren Extreme E Team.

The US tech giant will provide its products to McLaren as per the expanded agreement, with the team using “5G-enabled Android devices and Chrome browser across its operations both at track and at the McLaren Technology Centre to help the team operate more effectively and boost performance.”

The brandings of Google Chrome, Android, and Pixel will also feature across the McLaren race car, pit crew overalls, team kit, and driver overalls.

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said:

We’re delighted to expand our partnership with one of the world’s most recognisable brands ahead of the 2024 F1 season. Thanks to the expanded partnership, we will continue to benefit from Google’s products across the team and ensure our focus remains on high performance on track.

Nick Drake, Vice President, Global Marketing, Google, added:

McLaren deeply values innovation, performance, and inclusion — values that resonate deeply with Google. By seamlessly integrating the best of Google services, like our groundbreaking AI platforms, Android, Chrome, Google Cloud and Google Pixel, across their teams in the office and in pit lane, we believe these tools will help take McLaren’s race day performance to new heights this season at every level of racing.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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