Aditya ChaudhuriMcLaren Racing has extended its partnership agreement with gaming tech brand Logitech G, which will thus continue on as the Official Gaming Wheels & Pedals Partner of the McLaren F1 and Shadow Esports teams.
The extension builds upon the deal that was originally signed in 2017 and will see the two parties work towards blurring the lines “between virtual and real-world racing and create a more accessible racing experience”.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, commented:
“Sim racing continues to go from strength to strength, so we’re thrilled to be extending our partnership with Logitech and continue to create a strong experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.”
Robin Piispanen, Global Head of Simulation & Console, Logitech G, said:
“For years, McLaren has been a key partner in the success of the G Challenge, helping to elevate prizing by supporting our grand prize race experience and sharing the event with millions of racing fans around the world. This collaboration underscores sim racing as a gateway to the sport and helps Logitech G achieve its goal of bringing heart-pounding, competitive simulation experiences to more homes than ever before.“
