Formula 1 News

McLaren Racing extends Logitech G partnership

McLaren Racing has extended its partnership agreement with gaming tech brand Logitech G, which will thus continue on as the Official Gaming Wheels & Pedals Partner of the McLaren F1 and Shadow Esports teams.

The extension builds upon the deal that was originally signed in 2017 and will see the two parties work towards blurring the lines “between virtual and real-world racing and create a more accessible racing experience”.

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, commented:

Sim racing continues to go from strength to strength, so we’re thrilled to be extending our partnership with Logitech and continue to create a strong experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.

Robin Piispanen, Global Head of Simulation & Console, Logitech G, said:

For years, McLaren has been a key partner in the success of the G Challenge, helping to elevate prizing by supporting our grand prize race experience and sharing the event with millions of racing fans around the world. This collaboration underscores sim racing as a gateway to the sport and helps Logitech G achieve its goal of bringing heart-pounding, competitive simulation experiences to more homes than ever before.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Sydney Thunders and Swyftx team up

Swyftx joins as Major Partner Big Bash League (BBL) team Sydney Thunder has announced a…

2 days ago

Spurs join forces with Netflix for Squid Game Season 2

New partnership for the launch of upcoming season English football club Tottenham Hotspur has announced…

2 days ago

VCARB signs Isack Hadjar to complete driver lineup

F1 grid complete Visa Cash App Racing Bulls (VCARB) has announced that Red Bull Academy…

2 days ago

Premier League 2024/25: Looking at the surprise packages

The Premier League is one of the most popular football leagues globally, known for its…

3 days ago

Australian Open 2025: Top contenders for Men’s Singles title

As the new tennis season commences, all eyes would be fixated on the first Grand…

3 days ago

LaLiga 2024/25: 10 most valuable U19 players

La Liga, renowned for its technical brilliance and tactical depth, has long been a breeding…

3 days ago