McLaren Racing signs new deal with Genesys

McLaren Racing announce Genesys partnership

March 6, 2024

McLaren Racing have signed a partnership agreement with Genesys, a global cloud leader in AI-powered experience orchestration, which comes on board as an Official Partner of the Arrow McLaren IndyCar Team for the 2024 season. 

As per the agreement, Genesys will have its branding featured on the No. 7 VELO Arrow McLaren Chevrolet as well as the visor strip of Pato O’Ward’s helmet throughout the 2024 season.

Gavin Ward, Team Principal, Arrow McLaren, commented:

We’re excited to welcome Genesys to our McLaren Racing family and represent their brand within the NTT INDYCAR SERIES. With its Indianapolis footprint, Genesys understands INDYCAR and our connectivity in being solutions-oriented organisations.

Barbara Holzapfel, Chief Marketing Officer, Genesys, added:

With our deep roots in Indianapolis, we’re excited to further immerse ourselves in the community by partnering with Arrow McLaren with whom we share a drive for performance, teamwork and innovation. Much like organisations in today’s experience economy, the Arrow McLaren team depends on a winning combination of human and machine to achieve the competitive advantage they need in their race to win. Genesys brings together data, AI-powered innovations and the best talent to help organisations around the world make the right decisions at the right time to drive loyalty winning customer experiences at scale.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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