Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Melbourne Renegades and enjoying a strong branding presence across their physical and digital assets during the 2023/24 Big Bash season.
In October 2020, non-bank lender Liberty signed a three-year partnership with the Melbourne Renegades, joining as the Principal Partner of their BBL team.
As Principal Partner, the Renegades have Liberty branding on the front of their playing jerseys.
Liberty also serves as the Principal Partner of the Renegades women’s team that play in the Weber Women’s Big Bash League (WBBL), having signed a partnership agreement in October 2019.
Apart from branding on the Renegades WBBL team’s playing kits and various other assets, Liberty works with the Renegades towards empowering women in the sport through various activities.
A producer of food service and retail quality frozen foods, Marathon Food Industries’ brand Marathon was roped in as a Major Partner of the Renegades men’s team in December 2021 on a three-year deal.
The agreement puts the Marathon branding on the Renegades playing jersey’s top-right corner, club assets, and LED stadium signage during Renegades home games.
In May 2021, the Renegades signed a partnership agreement with telecommunications and information technology company Trikon, which came on board as a Platinum Partner of the franchise as well as their Official Integrated Communications Partner.
The Renegades and Trikon later extended their partnership in March 2022.
Global television manufacturer and consumer electronics giant TCL Electronics was announced as a Premier Partner of the Renegades men’s team in November 2022.
The two-year deal sees the TCL branding feature on the Renegades playing caps, pants, helmets, media polos and in-stadium LED signage during the team’s home games.
Australian kitchen appliance manufacturer Goldline agreed to a partnership with the Melbourne Renegades in July 2023, coming on board as their women’s team’s Premium Partner on a multi-year deal.
As per the deal, Goldline’s logo features on the team’s caps, helmets and pants.
Hyundai inked a two-year partnership with the Renegades in October 2021, joining as their Official Vehicle Partner as well as a Training Partner.
As per the deal, the Hyundai logo appears on the training apparel of both the men’s and women’s teams of the Renegades, while also featuring on the women’s team’s matchday jerseys.
Australia’s leading roadside assistance and truck insurance firm, Truck Assist, joined the Renegades as a Community Partner in November 2021.
Australia-based crafted beer-producing brand Tinnies has been listed as an official Renegades partner for the 2023/24 Big Bash season on the franchise’s website.
Australian manufacturer of camping and outdoor adventure products Darche announced its partnership with the Renegades in December 2021, coming on board as an Official Partner.
Australian electricity and gas provider Compare and Connect have been listed as an Official Partner of the Renegades on their official website for the 2023/24 season of the Big Bash.
RMIT University and the Renegades have enjoyed a longstanding relationship, which has seen the former institution serve as the Official Community Partner and Official Education Provider of the two Renegades teams.
In November 2023, it was announced that RMIT University would be granted the naming rights for the Melbourne Derby for the Weber WBBL|09 as well as the KFC BBL|13, with the institution’s branding featuring in the tunnels of both the Stars and the Renegades.
Adventure apparel manufacturing company Yeti is also listed as an official partner of the Melbourne Renegades on their official website for the 2023/24 season of the Big Bash.
Visit Victoria is an online portal maintained by the Australian state of Victoria government that serves as an informational archive for all things about the state and its regions.
In association with the Victorian Government, the City of Greater Geelong also serves as an Official Partner to the Renegades.
Apart from branding rights, the partnership also entails co-branded community initiatives, engaging the people of the city while simultaneously promoting the region via the Renegades’ social media assets.
The Victorian Responsible Gambling Foundation (VRGF) is an organisation that works towards helping the people of Victoria deal with the problem of gambling addiction.
In December 2015, the Melbourne Renegades signed with the organisation’s sporting clubs’ programme, the Responsible Gambling Charter, in accordance with which the franchise do not have any betting sponsors as they aim to contribute to the Foundation’s attempts at reducing the normalisation of betting sponsorships in sports and help people in Victoria understand the negative effects of gambling.
In August 2021, the VRGF renewed its partnership with Cricket Victoria—the cricket-governing body of Victoria—for another year. This renewal covered the Renegades women’s team as well, among other cricketing organisations falling under the ambit of Cricket Victoria.
The VRGF continues to be listed as an official Renegades partner for the 2023/24 Big Bash season on the franchise’s website.
Oatley Fine Wine Merchants serves as the Renegades’ Official Wine Partner as per the agreement signed between the two parties in 2022.
“Inspired by and named after” Australian artist Adam Cullen, The Cullen is a five-star hotel situated in Prahran, Melbourne, and serves as the Official Accommodation Partner to the Renegades.
Following are the organisations serving as sponsors and brand partners to Big Bash League franchise Melbourne Renegades and enjoying a strong branding presence across their physical and digital assets during the 2022-23 season.
Also read: Big Bash League Sponsors 2022-23
In October 2020, non-bank lender Liberty signed a three-year partnership with the Melbourne Renegades, joining as the Principal Partner of the BBL team. As Principal Partner, the Renegades have Liberty branding on the front of their playing jerseys.
Liberty also currently serves as the Principal Partner of the Renegades’ WBBL side after having signed a partnership agreement in October 2019. Apart from branding on the team’s playing kits and various other assets, Liberty works with the Renegades towards empowering women in the sport through various activities.
A producer of food service and retail quality frozen foods, Marathon Food Industries’ brand Marathon was roped in as a Major Partner of the Renegades’ BBL team in December 2021 on a three-year deal.
The agreement puts the Marathon branding on the Renegades playing jersey, club assets and also across LED stadium signage during the Renegades’ home games.
In May 2021, the Renegades signed a partnership agreement with telecommunications and information technology company Trikon. Trikon joined the team as a Platinum Partner and also as the team’s Official Integrated Communications Partner. The Renegades and Trikon both extended their partnership for a further year after signing an extension agreement in March 2022.
The partnership puts the Trikon logo on the sleeve of the WBBL Renegades team and on the playing kit of the BBL team and also LED signage across the player dugout.
Global television manufacturer and consumer electronics giant TCL Electronics was announced as a Premier Partner of the Renegades’ BBL team in November 2022. The two-year deal sees the TCL branding feature on the Renegades’ playing caps, pants, helmets, media polos and LED signage.
Melbourne-based sustainable energy solutions provider RACV Solar joined as a Major Partner of the Renegades’ WBBL team in October 2021. The RACV branding is present on the front of the WBBL team’s playing kits as part of the deal.
In June 2022, end-to-end web and digital solutions firm Metaweb joined the Renegades’ WBBL team as a Platinum Partner. The partnership puts the Metaweb branding on the sleeve of the WBBL team’s playing jersey.
Australian tyre retailer Tyrepower was announced as a Premier Partner of the Renegades in December 2021. Both parties renewed the partnership in September 2022, the company serving as the team’s Official Coaches Partner.
The partnership puts Tyrepower branding on the coaches’ apparel, while also working on digital content with the Renegades coaches in-season.
Hyundai inked a two-year partnership with the Renegades in October 2021, joining as the team’s Official Vehicle Partner and also a Training Partner of their WBBL team.
As per the deal, the Hyundai branding is present on the training kits of the Renegades’ WBBL team and on the sleeves of their BBL team’s training kit, while its logo is also visible on the WBBL team’s playing pants.
Australian manufacturer of camping and outdoor adventure products Darche announced its partnership with the Renegades in December 2021, joining as an Official Partner of the team.
Visit Victoria is an online portal maintained by the government of the Australian state of Victoria that serves as an informational archive for all things pertaining to the state and its regions.
In association with the Victorian Government, the City of Greater Geelong also serves as an Official Partner to the Renegades. Apart from branding rights, the partnership also entails co-branded community initiatives, engaging the people of the city while simultaneously promoting the region via the franchise’s social media assets.
The Victorian Responsible Gambling Foundation (VRGF) is an organisation which works towards helping people deal with the problem of gambling addiction within Victoria.
In December 2015, the Melbourne Renegades signed the organisation’s sporting clubs’ programme, the Responsible Gambling Charter, in accordance with which the franchise do not have any betting sponsors as they aim to contribute to the Foundation’s attempts at reducing the normalisation of betting sponsorships in sports and help the people in Victoria understand the negative effects of gambling.
In August 2021, the VRGF renewed its partnership with Cricket Victoria—the cricket-governing body of Victoria—for another year. This renewal covered the Renegades’ WBBL team as well among other cricketing organisations falling under the ambit of Cricket Victoria.
Australia’s leading roadside assistance and truck insurance firm Truck Assist joined the Renegades as a Community Partner in November 2021.
DXC Technology was roped in as the Melbourne Renegades’ Official Partner for the Top End T20 Series in August 2022. DXC Technology helps global companies run their mission critical systems and operations while modernising IT, optimising data architectures and ensuring security and scalability across public, private and hybrid clouds
The partnership puts the DXC logo on the playing kits of the Renegades Academy team, who take part in the Top End T20 Series. DXC also enjoys branding rights across digital Renegades assets on social media platforms.
The Renegades announced Colonial Brewing Co. (CBCo.) as their Official Beer & Cider Partner in August 2021 on a three-year partnership.
The agreement grants CBCo. pourage rights at the CitiPower Centre at Junction Oval, one of the Renegades’ home grounds, and cater for all official Renegades events.
Leading Australian independent premium wine merchant Oatley Fine Wine Merchants currently serves as the Renegades’ Official Wine Partner following an agreement signed between the two parties in 2022.
“Inspired by and named after” Australian artist Adam Cullen, The Cullen is a five-star hotel situated in Prahran, Melbourne and serves as the Official Accommodation Partner to the Melbourne Renegades.
Also Read – Melbourne Renegades Sponsor List 2020
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